Local search marketing firm ReachLocal announced a $55.2 million round of funding today, led by Rho Ventures.
In the News
By Jeremy Liew/Lightspeed Venture Partners Blog
Local has been a category that has long attracted a lot of attention from internet startups. Not surprising given that it is a $130Bn market. Now that Groupon and Living Social (a Lightspeed portfolio company) are growing so fast, it is attracting even more attention from startups.
Most of these startups focus on innovating on their product, and aim to have a “sales light” approach.
Background
Seven years ago, Vince Papallo, the founder of Stichem, was a builder looking for high-quality workwear for his team of tradesmen. Unable to find a decent supplier in his area, Vince decided to start his own uniform and safety wear company, which he named Stichem. The company now employs three people and sells uniforms, safety wear, promotional clothing and products directly to businesses, schools, clubs and other associations.
. . .ReachLocal has done something potentially quite significant here, making local inventory more accessible to more marketers. It has also shifted its model somewhat and potentially made itself that much more valuable as a company as well.
ReachLocal has opened an office in Denver, the first Colorado location for the local search and lead-generation service.
Zorik Gordon, chief executive officer of ReachLocal Inc., talks about the migration of small- and medium-sized business customers to online advertising and ways smaller companies must adapt their marketing spending. ReachLocal helps small companies advertise online. Gordon speaks with Cory Johnson on Bloomberg Television's "Bloomberg West."
ReachLocal, a provider of local online marketing solutions for small and medium-sized businesses (SMB), will announce a strategic alliance with Google today to become an authorized reseller of Google's AdWords PPC advertising program.
... while sifting through the likes of the tourist trap, divorcee central, and been-there-done-that bar scene, something tells you ratings are indeed in the eye of the beholder. If only there were a site completely focused on your posse’s style.This is where Bizzy.com comes in.
ReachLocal, which helps small and medium sized businesses manage local search marketing, has raised a massive $55.2 million.
By Greg Sterling/Screenwerk
ReachLocal acquired SMBLive in March of this year. The company offered a product called “Cloud Profile,” which was a socially enabled stand-alone business profile. At the time of the acquisition, ReachLocal said the following about what it intended to do with the acquisition:
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