ReachLocal snags $55.2 million for local search engine marketing

by Dan Kaplan

ReachLocal, which helps small and medium sized businesses manage local search marketing, has raised a massive $55.2 million.

The company helps these businesses with many aspects of their online presences, from selecting keywords for search advertising to building landing pages and creating and analyzing the results of the campaigns.  It has a number of competitors, but its biggest one remains the stalwart Yellowpages.

ReachLocal has been expanding rapidly, opening 11 sales offices in the last year and has no plans of slowing down.

The funding comes from Rho Ventures and returning investor VantagePoint Venture Partners.