Top 25 Things Vanishing From America: 24. Yellow Pages

 

It's a pivotal time for the global Yellow Pages industry. Much like newspapers, print Yellow Pages will continue to bleed dollars to their various digital counterparts, from Internet Yellow Pages (IYPs), to local search engines and combination search/listing services like ReachLocal and Yodle. Factors like an acceleration of the print "fade rate" and the looming recession will contribute to the onslaught. One research firm predicts the falloff in usage of newspapers and print Yellow Pages could even reach 10% in 2008 -- much higher than the 2%-3% fade rate seen in past years.

Media Outlet: 
AOL.com
Publish Date: 
Tuesday, July 15, 2008

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