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"ReachLocal announced that it has become an authorized reseller of Google AdWords. The Woodland Hills, Calif.-based firm will now offer AdWords account setup, management and optimization services, in addition to the automated online lead-generation and local search marketing services it currently provides."
Both of those things will undoubtedly change over the next decade or so. That's why a start-up company like ReachLocal can raise an incredible $68 million (£33.5 million) to position itself as the ad sales force for local online advertising.
ReachLocal delivers to small businesses local search engine marketing that links their online advertising spend to their offline sales activities. The company manages the process local businesses need to create, maintain, track and analyze their Internet search advertising campaigns.
ReachLocal simplifies the search marketing process for local businesses, helping them create, maintain, track and analyze their campaigns with a proprietary automated platform.
ReachLocal delivers to small businesses local search engine marketing that links their online advertising spend to their offline sales activities. The company manages the process local businesses need to create, maintain, track and analyze their Internet search advertising campaigns.
ReachLocal was one of the first and certainly is one of the most prominent SEM firms for SMBs. However, unlike other, smaller firms in the segment that have been bought, it has not.
Woodland Hills-based ReachLocal announced today that it has raised $55.2M in a venture funding round, led by Rho Ventures. The Series D investment also include Galleon Crossover Fund and VantagePoint Venture Partners.http://www.socaltech.com/mobilestory.php?storyid=0011650
ReachLocal helps these businesses with placing ads on services like Google, Yahoo, and other major Internet presences. A small business likely doesn't have the ability to dedicate someone to managing online ad campaigns; ReachLocal does that work for them.
ReachLocal has closed a $52M late stage round. The Woodland Hill, CA-based company targets local businesses (as well as those people who serve local businesses) to reach potential customers online.
Internet advertising start-up ReachLocal has closed a $55.2 million Series D venture financing to offer small local businesses the same services that aQuantive and ValueClick provide to Fortune 500 companies.

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Media Contact
Jason Treu
Vice President of Public Relations
ReachLocal, Inc.
(214) 294-0307
jason.treu@reachlocal.com

Investor Relations
Alex Wellins
The Blueshirt Group
(415) 217 - 5861
alex@blueshirtgroup.com