In the News

I spoke this afternoon with ReachLocal CEO Zorik Gordon. He told me that Reach evaluated a large number of the white-label providers and picked DealOn because of the founders/team, the white-label capability and the OfferEx exchange. He sees ReachLocal and DealOn now sourcing deals for other publishers and distribution partners, as well as maintaining the white label business.

As speculation about a Groupon acquisition persists, marketing services firm ReachLocal announced a deal of its own today with the purchase of DealOn Media. The acquisition, valued at $10 million, gives ReachLocal a ready-made local deals offering for its small business advertiser clients. Key to the deal is DealOn’s offers exchange, which pairs deal suppliers with deals publishers.

Now, ReachLocal’s 700 salespeople will use DealOn to sell daily deals for small businesses to a variety of Web publishers, from big media sites to small blogs, who want to compete with Groupon.

Bizzy, a personalized local business recommendation engine, announced yesterday that it hit 100,000 favorites in just 10 weeks since its relaunch — that is, its members have supplied 100,000 recommendations on their favorite places to eat, shop and play.