In The News
MarketingMag: Marketing Case Study: Workwear all stitched-up
Under ReachLocal's guidance, Stitchem's AdWords conversion rate jumped from 4% to more than 10%. Stitchem's cost per lead has reduced from $27.27 per lead to $11.72 within five months of the campaign starting. By fine-tuning their campaign, Stitchem now pays less for each customer, which means their budget stretches even further.
Local Onliner/Kelsey Group Blog: ReachLocal Buys out Partner in Australia
Steven Power, CEO, ReachLocal Australia, tells us that the company is poised to grow rapidly all over the country. Its offices now are currently located along the eastern sea board.
TheStreet.com Podcast: Looking Back, Looking Forward
Gregg Greenberg's podcast show 'The Real Story' talks to Zorik Gordon about the economic climate for local advertisers and how ReachLocal has shown growth.
San Fernando Valley Business Journal: His Reach Keeps Growing - Zorik Gordon Finds Success From Online Advertising
Zorik Gordon talks about how he "stumbled" on the ReachLocal opportunity; what it's like to manage the company's rapid growth; and the next steps.
Inc. magazine: ReachLocal No. 39 on Inc. 500
Inc. magazine today ranked ReachLocal No. 39 on its 28th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies.
TheStreet.com TV: ReachLocal Rings Newspaper Death Knell
Zorik Gordon, CEO of privately held ReachLocal, explains how his fast growing company is stealing local advertising dollars from newspapers and the yellow pages.
Los Angeles Business Journal: Stretching Out: ReachLocal has expanded its small business focus with a new service boosting online ad placement.
... As ReachLocal thrives, larger Internet ad companies are contracting.
Screenwerk: ReachLocal Xchange Revisited
... Reach has built an impressive platform (from my lay perspective). It can accommodate virtually any type of ad unit on any publisher site (online or mobile), where publishers do their own ad serving.
DM News: ReachLocal offers SMBs local ad platform
Local online marketing company ReachLocal has launched the ReachLocal Xchange, an ad technology platform, whose anchor publishers are the Fox Audience Network and Ask Sponsored Listings-Ask.com's paid search ads.
ClickZ: Online Marketing News Roundup for April 21, 2009
ReachLocal opens a local advertising platform. For local advertisers, national brands, and agencies, the platform called ReachLocal Xchange will give access to Internet audiences in a targeted format. ReachLocal says it will provide a single media buy, full campaign tracking and reporting, and optimization technology. Publishers, in turn, can create custom ad inventory offers.
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