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February 11, 2009

E-Commerce Times: SEM and the Small Biz: Desperately Seeking Success

"Small businesses are a skeptical bunch. For years, they relied on the Yellow Pages for their traffic," David Glaubke, director of corporate communications with ReachLocal, told the E-Commerce Times. More than any other constituency using online advertising and marketing, he said, small businesses want to see progress quantified. The ability to change on a dime if a campaign is not working is another requirement.

September 25, 2008

Forbes.com: Ask an Expert: How to Get More Exposure for a Small Biz Online

ReachLocal, WebVisible and their ilk are great ways to reach out to your audience with locally targeted ads. More and more companies I talk to are diverting dollars away from print Yellow Pages into these local platforms.

September 15, 2008

TWICE: This Week in Consumer Electronics: Nationwide Partners With Internet Ad Firm

Nationwide Marketing Group, the $11 billion buying organization for independent dealers, has forged a partnership with ReachLocal, a national Internet advertising firm for local businesses, to help members generate more in-store traffic from online searches.

September 1, 2008

Entrepreneur Magazine: Playing Favorites: Striking a balance between sales, profits and cash flow may mean giving one the upper hand.

ReachLocal quickly proved that online advertising could be used to promote small local merchants. As sales picked up, ReachLocal needed serious capital to fuel growth. Profit was something to worry about later; Gordon was busy building the top line.

July 25, 2008

MediaPost: ReachLocal Gains CFO, General Counsel

ReachLocal has rounded out its executive leadership team, naming Ross Landsbaum CFO, and Adam Wergeles general counsel.

July 24, 2008

socalTECH.com: ReachLocal Names CFO, General Counsel

Woodland Hills-based ReachLocal said Thursday that it has hired on both a new CFO and a General Counsel.

July 15, 2008

AOL.com: Top 25 Things Vanishing From America: 24. Yellow Pages

Much like newspapers, print Yellow Pages will continue to bleed dollars to their various digital counterparts, from Internet Yellow Pages (IYPs), to local search engines and combination search/listing services like ReachLocal...

May 1, 2008

MediaPost: ReachLocal Adds Denver Office

ReachLocal has opened an office in Denver, the first Colorado location for the local search and lead-generation service.

May 1, 2008

Pest Control Technology: Pay Per Click

Another company that offers help in the area of online advertising is ReachLocal, an online advertising agency for local and regional businesses that manages and tracks companies’ PPC campaigns.

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