In The News
MediaPost: ReachLocal Launches TotalTrack Tool For ROI Measurement
"The key is the ability to see in one place how direct marketing spend compares to Yellow Pages and to search," [Michael Kline, ReachLocal's COO and CPO] said. "We bundle them together and give our clients a holistic picture to see how their media spend affects their local leads generated as a whole."
Wired.com: Yahoo-Google Agreement Could Drive Up Ad Rates
"The average CPC (cost per click) on Google is higher than Yahoo," says Zorik Gordon, CEO of ReachLocal, a local ad provider that works closely with Microsoft, Yahoo and Google. "[Google] monetizes better and has more search activity. If you apply Google rates for the same search terms on Yahoo, you're going to be paying more than you were the day before."
BRW: Clout of the click
Relying on intellectual property from the United States, ReachLocal set up an Autralian operation last April to capitalise on the rush of small businesses grappling with this shift in marketing and advertising. The company has exanded to 50 staff within ten months...
Inc. Magazine: The Future of Marketing
Small and medium-size businesses are bailing out of traditional offline marketing mediums, like the yellow pages, in droves. That's because the vast majority of consumers are using the Internet to search for goods are services.
Electrical Construction & Maintenance (EC&M) magazine: Beyond Web Sites: Electrical contractors lower advertising costs and increase leads with search engine marketing tactics
“If you're showing up on the fifth page of Google, you're too deep,” says Nathan Hanks, chief distribution officer, ReachLocal. “No one's going to get to the fifth page in the organic results. You need to get higher.”
Crain's Cleveland Business: Search engine marketing firm opens shop in Independence
Internet advertising company ReachLocal Inc. has opened an Independence sales office and has added Positively Cleveland, the convention and visitors bureau for Northeast Cleveland, as one of its first Ohio customers.
DMNews: Local search blossoms
"...FTD decided to partner with ReachLocal, a local Internet advertising company that assists small to midsize businesses. The company makes sure that its clients' pay-per-click ads appear next to relevant keyword search results across all of the major search engines..."
Los Angeles Business Journal: Acquiring Yahoo Would Boost Microsoft's Hollywood Profile
"They would be remiss to close down or reduce Yahoo's presence here."Even if the deal survives the scrutiny of antitrust regulators, it's unclear whether the sum of Microsoft and Yahoo would equal that of Google, said Zorik Gordon, chief executive of ReachLocal Inc., a Woodland Hills-based digital advertising company.
Tampa Bay Business Journal: Hot Leads
ReachLocal Inc. opened at 4805 Independence Parkway, Suite 125, Tampa, to automates Internet advertising campaigns through full-service management for small and medium-sized businesses.
The Sydney Morning Herald: Packaged as local experts on search optimising
"Nearly 80 per cent of consumers are using the internet to research products and services and 42 per cent are seeking a local business to buy something offline but those people are not using the Yellow Pages like they used to any more," [CEO of ReachLocal Australia, Steven Power] said.
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