In The News
MediaPost: ReachLocal Expands Into Florida With Tampa Bay Office
"We recognize the Bay Area as a fast-growing business community with strong economic development that is desperate for an online advertising solution," said Zorik Gordon, ReachLocal's co-founder and CEO.
Wired.com: Microsoft Bids for Yahoo: Do Two Losers Make a Winner?
"Microsoft and Yahoo's offering would make them much more competitive, but I do think that individually they've been losing share," says Zorik Gordon, CEO of ReachLocal, a local ad provider that works closely with Microsoft, Yahoo and Google.
Los Angeles Business Journal: Good Googling Seal
Google has given its blessing to a local Internet ad company.Woodland Hills-based ReachLocal Inc. is a digital advertising company that helps small businesses promote themselves online. Because local plastic surgeons, lawyers and certified public accountants don't have the time, knowledge or resources to seek customers on the Web, the company takes over their advertising budget and helps them spend it online.
WebProNews: Print Yellow Page Usage Erosion Forecast
As Greg further points out, some of the smaller, nimble companies like ReachLocal (who are frenemies with the yellow pages industry) may be poised to take over the small business advertiser base as those companies’ agencies of choice if the yellow pages industry cannot retain them.
Search Engine Watch: Google Inks PPC Deal with ReachLocal for SMBs
ReachLocal, a provider of local online marketing solutions for small and medium-sized businesses (SMB), will announce a strategic alliance with Google today to become an authorized reseller of Google's AdWords PPC advertising program.
WebProNews: Google, ReachLocal Fashion Strategic Alliance
That core business involves providing online marketing to small- and medium-sized businesses, by the way. Also, as you might have guessed, it looks like everything will continue to work out well for ReachLocal.
socalTECH.com: ReachLocal To Resell AdWords
ReachLocal, a provider of online marketing services for the small and medium-sized business market, said today that it has inked a strategic alliance with Google, to resell Google Adwords advertising.
MediaPost: ReachLocal Inks AdWords Reseller Deal With Google
"ReachLocal announced that it has become an authorized reseller of Google AdWords. The Woodland Hills, Calif.-based firm will now offer AdWords account setup, management and optimization services, in addition to the automated online lead-generation and local search marketing services it currently provides."
The Times (London): The scramble for advertising
Both of those things will undoubtedly change over the next decade or so. That's why a start-up company like ReachLocal can raise an incredible $68 million (£33.5 million) to position itself as the ad sales force for local online advertising.
VentureBeat: ReachLocal aims to take down Yellow Pages
ReachLocal delivers to small businesses local search engine marketing that links their online advertising spend to their offline sales activities. The company manages the process local businesses need to create, maintain, track and analyze their Internet search advertising campaigns.
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