ReachLocal simplifies the search marketing process for local businesses, helping them create, maintain, track and analyze their campaigns with a proprietary automated platform.
ReachLocal delivers to small businesses local search engine marketing that links their online advertising spend to their offline sales activities. The company manages the process local businesses need to create, maintain, track and analyze their Internet search advertising campaigns.
ReachLocal was one of the first and certainly is one of the most prominent SEM firms for SMBs. However, unlike other, smaller firms in the segment that have been bought, it has not.
Woodland Hills-based ReachLocal announced today that it has raised $55.2M in a venture funding round, led by Rho Ventures. The Series D investment also include Galleon Crossover Fund and VantagePoint Venture Partners.
ReachLocal helps these businesses with placing ads on services like Google, Yahoo, and other major Internet presences. A small business likely doesn't have the ability to dedicate someone to managing online ad campaigns; ReachLocal does that work for them.
ReachLocal has closed a $52M late stage round. The Woodland Hill, CA-based company targets local businesses (as well as those people who serve local businesses) to reach potential customers online.
Internet advertising start-up ReachLocal has closed a $55.2 million Series D venture financing to offer small local businesses the same services that aQuantive and ValueClick provide to Fortune 500 companies.
ReachLocal announced today that they have received a further round of funding by Rho Ventures, in conjunction with their original investors. The latest round of funding is $55.2m–which values the company at $305m.
Search engine marketing firm ReachLocal Inc. received $55.2 million funding for the expansion of its digital advertising and marketing operations.
ReachLocal is using some of the money it raised to take a similar approach, sending salespeople into small businesses across the country to offer to manage their search-engine advertising campaigns. Those "feet on the street" efforts reflect how hard it is to reach the country's millions of small-business proprietors, who tend to rely on more traditional forms of advertising, and teach them about the benefits of online search, analysts say.