(Woodland Hills, Calif.) – February 26, 2010 – ReachLocal, Inc., a local online marketing company, announced today that it has acquired SMB:LIVE corporation, a developer of digital presence and reputation management solutions for small- and medium-sized businesses (SMBs).
With the technology acquired through the SMB:LIVE acquisition, ReachLocal is developing a digital presence and reputation management solution designed to enable an SMB to publish multimedia content from a single interface to a business profile page hosted by ReachLocal, as well as to local directory sites, search engines and social media sites, including Twitter and Facebook. In addition, ReachLocal will provide automated monitoring of local review sites, social media sites, and local blogs for references to the SMB or comments related to the SMB’s business that will provide an SMB with feedback, alerts and analytics to assist it in managing its online reputation.
SMB:LIVE’s former chairman and chief executive officer, Alex Hawkinson, now serves as ReachLocal’s general manager of digital presence.
“We’re pleased to have the opportunity to work with Alex and his team as we continue to build out our suite of products to serve our clients,” said Zorik Gordon, ReachLocal’s chief executive officer.
ReachLocal’s mission is to help small- and medium-sized businesses acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to the SMB market. ReachLocal delivers these solutions to SMBs through a combination of its proprietary platform; its direct, “feet-on-the-street” sales force of Internet Marketing Consultants; and select third party agencies and resellers.
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