Press Releases

ReachLocal Adds Franchise Industry Veteran to its Executive Ranks

Former Dwyer Group VP, Steve Truett, Joins Digital Advertising Agency to Advance Online Advertising Services Provided to National Franchise Brands

ReachLocal, Inc. (http://www.reachlocal.com), a leading provider of local online marketing solutions for small- and medium-sized businesses, and proud International Franchise Association member, announced today the hiring of Steve Truett as Vice President of Business Operations, Multi-Local. A 20-year franchise marketing and business operations veteran, Truett will apply his deep experience to continuing the development of ReachLocal's Internet search advertising service to national franchise brands.

Truett comes to ReachLocal from The Dwyer Group, a Waco, Texas-based holding company of six service-based franchise companies including Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor in the UK), Aire Serv®, Glass Doctor® and Rainbow International®. He spent seven years at The Dwyer Group, the last four as Vice President of Marketing for the multi-brand home services franchisor. He will be based at ReachLocal's Dallas-area offices.

"Steve Truett's vision and leadership in the franchise industry fit perfectly with ReachLocal as we aggressively expand our marketing solutions for national franchise brands," said Zorik Gordon, Co-Founder and CEO of ReachLocal. "We look to Steve to further our innovation in service that allows franchise sales results on the local level."

ReachLocal is able to provide Internet advertising campaigns for national franchises and local businesses through a single platform and one affordable budget that simply links their online advertising spend to their offline sales activities, which provides true advertising ROI transparency.

"I'm excited to be a part of a company that has revolutionized the way national brands connect with consumers locally," said Steve Truett, ReachLocal's Vice President of Business Operations, Multi-Local. "From campaign launch to sales tracking for ROI monitoring, ReachLocal manages the process for companies needing scalability in delivering national campaigns on a local level."

ReachLocal makes available to advertisers 98 percent of the search engine landscape via its partnerships with Google, Yahoo!, MSN and others. This month, ReachLocal solidified its relationship with Google by announcing a strategic alliance to become an authorized reseller of Google's AdWordsTM advertising program.

Truett will oversee ReachLocal's sponsorship and exhibition presence at IFA's 48th Annual Convention in February.

Contact:
David Glaubke,
Director of Corporate Communications
ReachLocal, Inc.
(818)936-9908
dglaubke@reachlocal.com