ReachLocal Launches Rebranded Company Website

“We Know Online Marketing” Theme Showcases Satisfied Clients and the People Behind Their Success.

(WOODLAND HILLS, CA) – January 23, 2012 – ReachLocal, Inc. (NASDAQ:RLOC), a leader in online marketing for local businesses, announced today the launch of its new interactive website at http://www.reachlocal.com. The enhanced site features:

• A new, customer-centric design that focuses on the core value the company delivers to local businesses,

• Over 125 video testimonials and vertical-specific case studies with detailed metrics on local business success,

• New sites highlighting our depth of experience with National Brands and Agencies,

• A Learning Center and the ReachLocal Social Media Center, where local businesses can learn more about best practices in online marketing, and

• Our About ReachLocal page featuring company leadership info, awards, office locations, careers, the ReachLocal story and more.

Quotes from ReachLocal

• “ReachLocal is both a leading technology platform and service backed by a worldwide team of online marketing professionals,” said Zorik Gordon, co-founder and CEO of ReachLocal. “This new website clearly articulates how we combine these two advantages to help our clients gain new customers and grow their businesses.”

• “The objective with the new website is to highlight our brand’s value proposition in a clearer and more powerful way, while also providing an example of best practices for our clients,” said Todd Ebert, senior vice president of marketing for ReachLocal. “Toward that end, we showcase over one hundred client success videos in support of our new tagline ‘We Know Online Marketing.’”

Notable ReachLocal.com links

• Services: www.reachlocal.com/local-online-marketing

• Differentiation: www.reachlocal.com/why-reachlocal

• Testimonial Videos: http://www.reachlocal.com/reviews

• Company Overview: www.reachlocal.com/about-reachlocal

ReachLocal’s Social Media Channels

• Blog: Blog.ReachLocal.com

• Twitter: @ReachLocal

• Facebook: Facebook.com/ReachLocal

• YouTube: YouTube.com/ReachLocal

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About ReachLocal, Inc.

ReachLocal, Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan.

Media Contact:

David Glaubke, Director of Corporate Communications

ReachLocal, Inc. (818) 936-9908

dglaubke@reachlocal.com

Investor Relations:

Alex Wellins

The Blueshirt Group

(818) 575-6840

alex@blueshirtgroup.com