Press Releases

ReachLocal Names Shaun Raines Director of ReachLocal Auto

Automotive Industry Veteran to Head ReachLocal’s Internet Advertising Specialty Department that Caters Specifically to Local Dealerships and Manufacturers

ReachLocal Inc. (http://www.reachlocal.com), a global leader in local online marketing, announced today that automotive industry veteran Shaun Raines has joined the company as Director of ReachLocal Auto, a vertical specialty department of ReachLocal.  As a thought leader in digital marketing for the automobile industry, Raines’s mission is to continue growing ReachLocal’s services to the auto industry and assume responsibility for guiding the auto channel Internet Marketing Consultants (IMCs). He will also work with current and future advertisers and industry partners delivering tailored solutions to auto dealerships and the auto industry as a whole.

“Auto dealerships across the county are faced with an increasingly competitive marketplace and I’ve seen repeatedly how the right online marketing tools can help drive sales,” said Shaun Raines, Director of ReachLocal Auto. “As a part of the ReachLocal team, I look forward to continuing to produce solutions that achieve measurable results for auto dealers throughout North America.”

During his 17-year career in the automotive industry, Raines has been at the forefront of digital marketing innovation, playing an integral role in operational efforts for Microsoft’s Carpoint.com (now MSN Auto); CarsDirect’s Connect; Yahoo! Autos; and Reynolds and Reynolds’ Automark. In 2007, Raines founded his consulting business, Dealer Advisor, LLC, where he worked with national car companies such as Subaru, consulting at both local dealerships and regional events. An industry authority, Raines is regularly tapped to speak at events such as the Digital Dealer Conference & Exposition and lends his expertise at OEM dealer meetings.  He is a frequent contributor to industry blogs and print publications including DealerRefresh and Ai-Dealer.

“Shaun’s exceptional grasp of the marketing needs unique to the automotive industry makes him a natural choice to lead ReachLocal Auto,” said Steve Truett, ReachLocal’s Vice President of National Brands and Agencies.  “I am excited to utilize Shaun’s broad base of knowledge as ReachLocal continues to distinguish itself as the auto industry’s go-to provider of online marketing solutions for local dealerships.”

Currently, ReachLocal’s Internet Marketing Consultants (IMCs) manage local, regional and national advertisers out of more than 35 offices in the United States, Australia, Canada and the United Kingdom.  In April, ReachLocal launched the ReachLocal Xchange – a new proprietary technology platform that enables small- to medium-sized businesses, including local auto dealerships, unprecedented reach to potential customers across the ever-expanding spectrum of Internet publishers.

Contact:
David Glaubke,
Director of Corporate Communications
ReachLocal, Inc.
(818)936-9908
dglaubke@reachlocal.com