ReachLocal TotalTrack™ Improves ROI Transparency by Monitoring the Effectiveness of Marketing Campaigns Over a Wide Range of Media, in Real-Time, Including Newspaper, Broadcast, Banner, Internet Search, Direct Mail, and Yellow Page Print and Online
ReachLocal, Inc. (http://www.reachlocal.com) announced today the release of its automated TotalTrackTM product that gives local businesses a comprehensive view into the effectiveness of their offline and online marketing expenditures in real time. TotalTrack is a powerful extension of ReachLocal's existing patent-pending, reverse-proxy tracking solution that has been measuring and optimizing thousands of Internet search advertising campaigns on Google, Yahoo! and MSN for local businesses across the United States and Australia.
According to a recent survey by the The Velos Group and Sales Lead Management Association, over 82 percent of small businesses do not track their return on investment for their lead-generating sources. The inability to track ROI for marketing campaigns was listed as the number one concern of the respondents. TotalTrack automates this process by offering advertisers easy-to-use call tracking, including call recording, and web conversion functionality that highlights which offline and online advertising campaigns are offering the best ROI. By consolidating these reports into a single interface, the ReachLocal solution allows advertisers to view and analyze the use of their marketing dollars simply and affordably.
"Local businesses do not have large marketing budgets, so each dollar matters," said Zorik Gordon, ReachLocal's Chief Executive Officer. "In this economic climate they especially need to know if a single lead is costing them one dollar or one hundred dollars. TotalTrack empowers them to make the best choices to achieve the most profitable return on their investment."
TotalTrack launches with existing ReachLocal customers ranging from automobile dealerships tracking banner advertising campaigns to auto repair shops measuring the ROI on their Yellow Page print spend. TotalTrack monitors a marketing campaign's ability to deliver customers over a wide range of offline and online media, including newspapers, broadcast/cable television, Yellow Page directories, direct mail, search engines, banner ads, Internet Yellow Pages and emails without having to employ a team of marketing analysts to do so.
"Technology has finally solved what has always been a time-consuming, inaccurate, or unachievable process of determining which marketing campaign generated which sale," said Michael Kline, ReachLocal's Chief Operating Officer and Chief Product Officer. "Small businesses simply do not have the time or resources to purchase tracking phone numbers and contact a Web site developer to put those tracking phone numbers and tracking code on their Web site. TotalTrack is a dynamic product that frees up advertisers to concentrate on running their business."
Earlier this year, ReachLocal solidified its ongoing relationship with Google by announcing a strategic alliance as an authorized reseller of Google's AdWordsTM advertising program. ReachLocal makes available to advertisers 98 percent of the search engine landscape via its strategic alliances with Google, Yahoo!, MSN, and others.
Director of Corporate Communications