ReachLocal Opens in South Florida

Global Internet Advertising Firm Opens Sales Offices to Help Small- to Medium-Sized Businesses Connect With Customers Searching Online

ReachLocal, Inc. (http://www.reachlocal.com), a leading provider of local online marketing solutions for small- to medium-sized businesses, announced today the opening of sales offices in South Florida to serve local businesses in the Miami-Dade, Broward, Palm Beach and Monroe Counties.

ReachLocal's South Florida offices are the second Florida market to be served by ReachLocal, following Tampa's opening in January 2008. ReachLocal provides Internet advertising services through Google, Yahoo! and MSN, to thousands of local businesses in top U.S. and international markets. ReachLocal's South Florida direct sales force is located at 600 N. Pine Island Rd., Plantation, and operated by its regional manager, Dan Bernadel.

"With its unique cultural and economic environment, South Florida has long enjoyed a vibrant local business community. Today, these businesses require a means to connect with consumers who increasingly turn to the Internet in lieu of offline media to search for local goods and services," said Stephan Cesarini, ReachLocal's Vice President, Local Sales. "ReachLocal meets this necessity by connecting businesses with potential customers efficiently and affordably."

Using a national and proprietary network of Internet Marketing Consultants (IMCs), ReachLocal helps SMBs drive customer leads from major search engines to their telephone with a simple, scalable, automated and inexpensive Internet advertising solution. ReachLocal creates search campaigns through a single platform and one budget that links businesses' online advertising spend to their offline sales activities, which provides true advertising ROI transparency.

"Knowing that brick-and-mortar businesses typically prefer phone calls over Web visits, we steer qualified leads from the Internet directly to their telephones." said Dan Bernadel, South Florida's Regional Manager for ReachLocal. "At the same time, we allow these businesses to monitor the success of each of their advertising campaigns -- online and offline -- to make sure they are fully maximizing their return on investment."

In April, ReachLocal announced the launch of its automated and proprietary TotalTrack^TM product that gives local businesses a comprehensive view into the success of their offline and online marketing expenditures in real time.

South Florida businesses may contact ReachLocal toll free at (866) 500-1692, at (954) 343-5956 x101, or by visiting http://www.reachlocal.com.

Contact:
David Glaubke,
Director of Corporate Communications
ReachLocal, Inc.
(818)936-9908
dglaubke@reachlocal.com