Up to 20,000 FTD Members to Be Offered Access to an Online Marketing Platform With Total Campaign Management, Simplified Keyword Buying Across Multiple Online Publishers
ReachLocal (www.reachlocal.com), the leading provider of online marketing solutions to local businesses and the agencies that serve them, and Florists Transworld Delivery Inc. (FTD) -- an operating subsidiary of FTD Group Inc., a leading provider of floral services and products -- today announced an agreement that makes available ReachLocal's patent-pending online marketing platform to FTD's 20,000 members throughout the United States and Canada.
According to the agreement, FTD will implement all of its local search advertising through ReachLocal. The deal empowers FTD to provide the ReachLocal solution to the floral industry, enabling local FTD members, with or without websites, to advertise online.
ReachLocal will provide FTD members with prominent placement in search results with the most popular local search vehicles - using geo-targeting capabilities to connect individual florists and consumers online. FTD members don't have to lift a finger - ReachLocal's comprehensive solution includes complete search engine campaign set-up and management, simplification of media buying across multiple online publishers (including Google and Yahoo), and robust campaign reporting with the industry's most extensive phone call and web activity tracking for measurable ROI.
As a leading marketer of flowers and specialty gifts, FTD sells directly to consumers through the FTD.com website and the 1-800-SEND-FTD telephone number. FTD provides same-day delivery service throughout the U.S. and Canada through its network of florists. In addition, FTD provides international delivery of flowers and gifts through its affiliates, linking roughly 30,000 additional florists in 150 countries.
"FTD is the most respected and recognizable name in the floral industry, and we're thrilled to partner with the organization to bring our leading online marketing solution to thousands of florists," said Zorik Gordon, president and CEO, ReachLocal. "FTD provides tremendous value to its member florists, and our solution will take its advertising and marketing capabilities to the next level - helping them incorporate the most dynamic advertising tool available today: local search."
"Visibility is crucial in this competitive industry," said Bill VanCleave, FTD's executive vice president of Member Services. "And ReachLocal's solution makes it easy for small, local businesses to gain that visibility online. With ReachLocal's marketing platform, we're able to provide our florists with the industry's best - and virtually hands-free - local search marketing solution, helping them build their businesses by connecting with potential customers online."
Currently ReachLocal is working with the Internet's leading pay-per-click search engine providers (Google, Yahoo Sponsored Search), paid inclusion providers (Yahoo Site Match Exchange) and geo-targeted banner networks (Advertising.com). With the "pay-per-click" model, advertisers pay only when users click on their ads to visit specific sites.
Director of Corporate Communications