TMP and ReachLocal Partner to Offer ReachLocal's Turnkey Advertising Platform to TMP's Customers

ReachLocal (www.reachlocal.com), the leading provider of online marketing solutions to local businesses and the agencies that serve them, and TMP Directional Marketing -- the world's largest Yellow Pages advertising agency -- today announced that they have partnered to offer ReachLocal's patent-pending online marketing platform to TMP's clients, using local search to help them find new customers online.

Under the terms of the agreement, ReachLocal will offer TMP clients its patent-pending online marketing platform as part of an overall service that includes complete search engine campaign set-up and management, simplification of online media buying across multiple online publishers -- including Google and Yahoo -- and robust campaign reporting with sophisticated phone call and web activity tracking.

TMP Directional Marketing is the world's largest Yellow Pages advertising agency and a major provider of local Internet marketing services. The company's clients include more than 600,000 local businesses under 1,700 national brands, including 90 Fortune 500 companies.

"TMP is without question the worldwide leader in online and offline local search marketing, working with many of the world's premier brand names on and off the web," said Zorik Gordon, president and CEO, ReachLocal. "TMP's national advertisers have thousands of local and regional locations, and they want to take advantage of local search technology to use the Internet to attract local customers. Our solution makes it easy, cost-effective and seamless for TMP to get its clients' ads to the top of the local search results of the most popular search vehicles."

"ReachLocal will help us deliver a scalable search marketing solution at the local level -- making online marketing more efficient and effective for the local stores of national advertisers who want to use the Internet to drive local traffic and transactions," said Stuart McKelvey, president and CEO, TMP Directional Marketing. "ReachLocal offers the most cost-effective and comprehensive local search solution around, along with robust reporting capabilities that enable us to track ROI down to every phone call, email, website and web page visit our clients receive as a result of ReachLocal's ads."

ReachLocal addresses the most common challenges to online advertising for small- to mid-size local businesses -- managing the complex process of search engine keyword bidding, targeting by geographic region and providing detailed tracking to accurately measure ROI -- bringing Internet marketing within reach of every business.

ReachLocal provides its advertisers with prominent placement in search results with the most popular local search vehicles. Currently ReachLocal is working with the Internet's leading pay-per-click search engine providers (Google, Yahoo Sponsored Search), paid inclusion providers (Yahoo Site Match Exchange) and geo-targeted banner networks (Advertising.com). With the "pay-per-click" model, advertisers pay only when users click on their ads to visit specific sites.

Contact:
David Glaubke,
Director of Corporate Communications
ReachLocal, Inc.
(818)936-9908
dglaubke@reachlocal.com