Last Modified: November 21, 2013
Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home, business, or other physical address, a phone number, and an email address. We collect Personal Information from our Site users and customers only when such information is voluntarily provided to us, including, without limitation, in connection with inquiries about our services through the “Contact Us” page, as part of signing up for our email subscriptions, or in the process of your business transactions with us. To make our content more relevant to you, we may also ask for information about your present place of employment, such as company name, size, industry sector and number of employees. Of course, if you send us an email in connection with an inquiry about a job listed on the “Careers” page, we may also store the Personal Information provided in connection with that inquiry.
We also offer a variety of email subscriptions where you can get information about online marketing and promotions and special offers. You can subscribe for such emails and you can manage your email preferences . If you become a customer of ReachLocal, we will always retain the right to email you regarding the Site or services that we’re providing to you.
If you provide us with Personal Information, we may retain and use that information for several purposes, including facilitating and otherwise addressing your inquiry, request, subscriptions, or business transactions and relationship with ReachLocal. For example, we may use your Personal Information in order to respond to your questions or requests for information about ReachLocal. We may also use Personal Information to ensure compliance with our policies and applicable law.
We may sometimes use other businesses to perform certain services for us, such as maintaining the Site and our e-mail services and processing inquiries. We may provide Personal Information to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties. ReachLocal will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on ReachLocal’s behalf. ReachLocal will not sell or share your Personal Information with any unaffiliated third parties for marketing purposes. In the event that ReachLocal or all of its assets are acquired, all of the data collected by ReachLocal through the Site and through other means and services provided by ReachLocal would be among the transferred assets. We reserve the right to disclose such information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else that could be harmed by such activities. We also reserve the right to disclose such information when we believe in good faith that the law requires it.
From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as from what sites visitors are coming from when they visit our Site, when they first visited our Site, their IP address, how many visitors visit a specific page on the Site, how long they stay on that page and which hyperlinks, if any, they “click” on. We may use the IP address to infer information about such visitor, including its company, city and state. We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, sponsors, advertisers, or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.
If you have any questions regarding ReachLocal’s privacy practices, you are encouraged to contact ReachLocal at firstname.lastname@example.org.
The security of your Personal Information is important to us. We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. We restrict access to personal information to ReachLocal employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
If you become a customer, you will be able to access ReachCentral™, our advertiser portal, through the Site with a unique password. Your access to and use of ReachCentral, together with all other aspects of your relationship as customer of ReachLocal will be governed by your agreement with ReachLocal. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account.
This Site is not intended for use by children under 13. We do not knowingly collect Personal Information from anyone under 13 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.