Revised: February 28, 2012
Generally, the Site and Services (together, the "ReachCast Offerings") provide users with a set of web-based tools and services to help them get online and establish and maintain a marketing presence on third party-sites, including search sites, social networks, and messaging services in order to better interact with customers and prospects and monitor their reputation. The ReachCast Offerings, among other things, enable ReachCast registered users ("ReachCast Customers") to create and manage their own Web sites ("Cast pages").
Cast page Visitors
Managing Your Information Preferences
Information We Collect
Personal Information. We collect information that personally identifies you, such as your name, your business name, address, telephone number, username, e-mail, payment information, product interest information and financial information, your opinions and individual preferences and other personally identifiable information that you choose to provide us with, including via Cast pages, or that you choose to include in any ReachCast account ("Personal Information"). We collect Personal Information only if you choose to share it with us, directly or via a Cast page. The decision to provide this information is optional. However, if you choose not to provide the requested information, you may not be able to use certain features of the ReachCast Offerings or Cast pages.
Please note that if you as an Cast page Visitor have shared your Personal Information with one of our ReachCast Customers outside of ReachCast (such as by giving your name or e-mail to a ReachCast Customer by direct email, through third-party service such as a social network or when you were physically in a ReachCast Customer’s establishment), the ReachCast Customer may share your Personal Information with us in connection with the ReachCast Offerings.
Usage Data. We automatically collect anonymous usage information that does not identify an individual user ("Usage Data"). For example, each time you use the Site or a Cast page we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, the time and duration of your visits, the name and address (URL) of the web page you viewed immediately prior to accessing the last page; your entire query (if any) that was entered into a search engine which led you to the Cast page; and any other “click stream” data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, e-mail address, home and work addresses, telephone and fax numbers and any plain text commentary. We use this information to help us understand how people use the ReachCast Offerings, Cast pages, and to enhance the services we offer.
Note: The ReachCast Customers may elect to implement certain technology that will provide the ReachCast Customer with information regarding visits to his or her Cast page, such as Google Analytics. All such information is anonymous.
How We Use Information and When We May Share and Disclose Information
Cast page Information Is Available to Others. The information ReachCast Customers make available via their Cast page is publically available. ReachCast Customers have the ability to control what personally identifiable information they share via their Cast page. The information ReachCast Customers choose to make available, may be accessed by third parties who conduct searches on the ReachCast Offerings and may be accessed by commercial search engines such as Google, Yahoo! and Bing to the extent that such engines are permitted to access Cast pages. The ReachCast Customers may also choose to make the information available to online business directories.
Web Presence Services. When ReachCast Customers sign up for the Web Presence Services, such as, if available, the ReachCast Customers authorize us to (a) establish or assume control of relationships on the ReachCast Customer's behalf with third-party Web sites and services, such as search sites, social networks, and messaging services, such as Facebook, Twitter, and others ("Third-Party Sites") and (b) submit and manage the ReachCast Customer's content on or through Third-Party Sites. ReachCast Customers further authorize us take such as actions as may be necessary or desirable in order to establish and maintain these relationships and perform these Services on their behalf. Such actions may include, for example, registering the ReachCast Customer's or ReachCast Customer's business with such Third-Party Sites using information provided by the ReachCast Customer, generating a proxy e-mail address that links to the e-mail address provided by the ReachCast Customer upon registration and dynamically generating and storing passwords for such Third-Party Sites so that we may administer and update the ReachCast Customer's presence and post and manage the ReachCast Customer's content on such Third-Party Sites. We may share Personal Information and Usage Data with Third-Party Sites as necessary and appropriate to deliver the Services that the ReachCast Customer has signed up for.
Service Providers. From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who we have asked to confirm that their privacy practices are consistent with ours ("Service Providers"). For example, we may contract with Service Providers to provide certain services, such as payment processing, hosting and maintenance, data storage and management, marketing and promotions as well as certain Web Engagement Services. We only provide our Service Providers with the information necessary or helpful for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information other than as specified by ReachCast.
Standard Analytics Information. We may use, and disclose to ReachCast Customers and third parties, certain Usage Data regarding the ReachCast Offerings and Cast pages. However, in such cases, your Usage Data is aggregated with the Usage Data of others and does not identify you individually.
Other Transfers. We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with ReachCast. If ReachCast or its parent company is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.
Compliance with Laws and Law Enforcement. ReachCast cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate for any of the following reasons: (a) to respond to legal requests (including court orders and subpoenas); (b) to protect the safety, property, or rights of ReachCast, any ReachCast Customer, any Cast page Visitor, or any third party; (c) to prevent or stop any illegal, unethical, or legally actionable activity; or (d) to comply with the law.
Be Careful When You Share Information with Others
Please be aware that whenever you send messages, make postings, or otherwise post or transmit any information or content on a Cast page or any public forum available on or through the ReachCast Offerings, that information or content may be accessed by others. In addition, when you share information or any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.
ReachCast is very concerned about safeguarding the confidentiality of your Personal Information. We employ reasonable physical and electronic measures designed to protect your information from unauthorized access. However, no storage system or data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information stored by us or transmitted on or through the ReachCast Offerings, we cannot and do not guarantee the security of any information you upload, store, share, transmit, or provide on or through the ReachCast Offerings or any Cast page and you do so at your own risk.
Links To Other Web sites
We do not knowingly collect Personal Information from children under the age of 13. If we become aware that a user is under the age of 13, we will terminate any account that user may have with ReachCast. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.
Processing in the United States
Please be aware that your Personal Information may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the ReachCast Offerings, you agree that the collection, use, transfer, and disclosure of your Personal Information will be governed by the applicable laws in the United States.