TMP and ReachLocal Partner to Offer ReachLocal's Turnkey Advertising Platform to TMP's Customers

ENCINO, Calif.--(BUSINESS WIRE)--Sept. 27, 2005--ReachLocal (www.reachlocal.com), the leading provider of online marketing solutions to local businesses and the agencies that serve them, and TMP Directional Marketing -- the world's largest Yellow Pages advertising agency -- today announced that they have partnered to offer ReachLocal's patent-pending online marketing platform to TMP's clients, using local search to help them find new customers online.

Under the terms of the agreement, ReachLocal will offer TMP clients its patent-pending online marketing platform as part of an overall service that includes complete search engine campaign set-up and management, simplification of online media buying across multiple online publishers -- including Google, Yahoo and Verizon SuperPages -- and robust campaign reporting with sophisticated phone call and web activity tracking.

TMP Directional Marketing is the world's largest Yellow Pages advertising agency and a major provider of local Internet marketing services. The company's clients include more than 600,000 local businesses under 1,700 national brands, including 90 Fortune 500 companies.

"TMP is without question the worldwide leader in online and offline local search marketing, working with many of the world's premier brand names on and off the web," said Zorik Gordon, president and CEO, ReachLocal. "TMP's national advertisers have thousands of local and regional locations, and they want to take advantage of local search technology to use the Internet to attract local customers. Our solution makes it easy, cost-effective and seamless for TMP to get its clients' ads to the top of the local search results of the most popular search vehicles."

"ReachLocal will help us deliver a scalable search marketing solution at the local level -- making online marketing more efficient and effective for the local stores of national advertisers who want to use the Internet to drive local traffic and transactions," said Stuart McKelvey, president and CEO, TMP Directional Marketing. "ReachLocal offers the most cost-effective and comprehensive local search solution around, along with robust reporting capabilities that enable us to track ROI down to every phone call, email, website and web page visit our clients receive as a result of ReachLocal's ads."

ReachLocal addresses the most common challenges to online advertising for small- to mid-size local businesses -- managing the complex process of search engine keyword bidding, targeting by geographic region and providing detailed tracking to accurately measure ROI -- bringing Internet marketing within reach of every business.

ReachLocal provides its advertisers with prominent placement in search results with the most popular local search vehicles. Currently ReachLocal is working with the Internet's leading pay-per-click search engine providers (Google, Yahoo Sponsored Search), Internet Yellow Pages companies (SuperPages.com), paid inclusion providers (Yahoo Site Match Exchange) and geo-targeted banner networks (Advertising.com). With the "pay-per-click" model, advertisers pay only when users click on their ads to visit specific sites.

About ReachLocal

ReachLocal (www.ReachLocal.com) uses local search to bring Internet marketing within reach of every business, dramatically easing the process of finding customers online. Its proprietary, patent-pending advertising platform gives local businesses prominent placement on leading search engines, including Google and Yahoo!/Overture, along with online Yellow Pages companies and other popular commercial listings -- while limiting the display of the ads to only those people who live within specific geographic areas. ReachLocal is a Local Match Ambassador with Yahoo!/Overture and a Qualified Google AdWords Professional. Based in Encino, Calif., ReachLocal utilizes a nationwide network of independent sales agents to serve a diverse client base that includes auto dealers, dentists, home improvement companies, real estate agents, attorneys, travel agents and more.

About TMP Directional Marketing

TMP Directional Marketing is the world's largest advertising agency focused exclusively on Yellow Pages, Internet Yellow Pages and Search Engine Marketing. With combined Yellow Pages and Internet advertising billings of over $500 million, TMP operates 22 offices with over 800 employees and is based in New York City. TMP's size and scale enables the agency to deliver unrivaled Yellow Pages and Internet advertising solutions to its client base of over 1,700 national advertisers comprised of more than 600,000 local business locations across the US and Canada (including 90 of the Fortune 500). TMP's client focus is exclusive to the core issue facing the Yellow Pages industry today; the evolution of consumer local search behavior. TMP also specializes in Moving, Truck Rental and Storage categories through it's affiliation with Moving.com, the premier online relocation portal. See also, www.tmpdm.com.

Contact:

Ken Greenberg
Edge Communications, Inc.
818-990-5001
ken@edgecommunicationsinc.com