ReachLocal Opens in Tampa Bay Market

Much Needed Internet Advertising Solution Helps Bay-Area Businesses Connect with Customers Searching Online to Purchase Offline, While Tracking Online and Offline Marketing ROI

TAMPA, FL and WOODLAND HILLS, CA -- (MARKET WIRE) -- 01/31/08 -- ReachLocal™, Inc. (http://www.reachlocal.com), a leading provider of local online marketing solutions for small- and medium-sized businesses, announced today the opening of sales offices in the Tampa/St. Petersburg market serving local businesses in Hillsborough, Pinellas, Pasco, Manatee and Polk Counties. Tampa Bay is the first Florida market for ReachLocal, which currently provides Internet advertising services through Google, Yahoo!, MSN and others to thousands of local businesses in the top 14 U.S. markets and Australia.

"Because more and more people use the Internet to research and interact with local businesses, advertisers in the Bay Area are seeing that traditional methods of marketing are no longer as relevant as they once were," said Shawn Hunter, ReachLocal's Area Director for the Southeast United States. "ReachLocal drives qualified leads from search engines to local businesses and also helps them monitor all their online and offline advertising campaigns, such as newspaper, Yellow Pages print, email and banner, to be sure they are getting their best return on investments."

ReachLocal simplifies and automates Internet advertising campaigns through scalable, affordable, and full-service management on the behalf of local businesses. ReachLocal is able to provide campaigns for local businesses through a single platform and one budget that links their online advertising spend to their offline sales activities, which provides true advertising ROI transparency.

"We recognize the Bay Area as a fast-growing business community with strong economic development that is desperate for an online advertising solution," said Zorik Gordon, Co-Founder and CEO of ReachLocal. "Until now, businesses have been underserved with options to connect with millions of shoppers who search for products and services online only to buy offline."

Tampa Bay businesses may contact ReachLocal at (866) 500-1692 or by visiting http://www.reachlocal.com.

Headquartered in Woodland Hills, California, ReachLocal makes available to advertisers 98 percent of the search engine landscape via its alliances with Google, Yahoo!, MSN, Superpages.com and others. Recently, ReachLocal solidified its relationship with Google by becoming an authorized reseller of Google's AdWords™ advertising program and also secured a $55.2 million venture capital investment, totaling $67.9 million since its founding in 2004.