ReachRetargeting™ is a better way to reach consumers interested in your business.
Retargeting is an Internet advertising technology that displays your banner ad to consumers who have visited your website and to consumers who have searched for keywords related to your business.
Right consumers, right time
Increased opportunity to convert
How can you drive top of mind awareness with people actively looking for your products and services? ReachRetargeting is an innovative display advertising solution that targets prospects who have searched for your business keywords and those who have visited your website. By combining these two powerful targeting techniques into one unique offering, ReachRetargeting puts your brand in front of consumers over and over again while they are making a purchase decision. With ReachRetargeting, you get:
Search retargeting pinpoints people who have shown purchase intent by searching for keywords related to your business. Search retargeting shows your display ad to consumers based on their search terms, from broad keywords related to your products and services (like “types of braces”) to specific trademarked terms that show purchase intent (like “Invisalign prices”). This means your brand is top of mind when they are ready to buy.
Site retargeting identifies consumers who have recently visited your website and shown consideration for your products or services. Then, it continues to retarget them with your display ad as they surf other sites across the Web. By showing your ad repeatedly over time, site retargeting reinforces your brand and encourages your prospects to return to your website.
Your retargeting ad is displayed to interested prospects as they browse our ReachDisplay network of sites. This extensive network is made up of thousands of sites, with access to over 6 billion impressions and an estimated 90% 1 of the U.S. online audience.
We track all the activity from your retargeting campaign, including ad impressions, website visits, and more. And, you can see your results with easy-to-access online reports, available 24/7. That way, you can see your advertising’s impact on your brand.