Site Retargeting

Our technology retargets consumers who have visited your business website or clicked on your ReachLocal ads. Through site retargeting, when a consumer leaves your site, they are shown your display ads as they surf the Web, which reminds them of your business and brings them back to your site.


How it Works

Retargeting Technology
  • A consumer visits your website either through a Web browser or by clicking your ReachLocal ad.

  • Our technology drops a retargeting cookie on the visitor’s browser.


  • The consumer leaves your site and surfs across the Web.


  • When the consumer visits a site within our extensive ReachDisplay network, that site recognizes the retargeting cookie. We display your retargeting display ad to the consumer, reinforcing awareness of your business and compelling them to return to your site.

  • The consumer may click on your display ad, returning them to your site.


  • As your campaign continues to run, our technology tracks and reports clicks, impressions, CPM, and spend generated from the campaign, so you can see the performance of your remarketing campaign.

Benefits

  • More website conversions
  • Top of mind with prospects
  • Improved brand awareness

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