Reverse Proxy
ReachLocal’s unique Reverse Proxy technology tracks all the activity your campaigns generate, like page views, Web events, emails, calls, and more, without ever needing to change your website.
How it Works
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A consumer clicks on an ad from your ReachLocal search engine advertising, display advertising, or remarketing, campaigns.
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Once the consumer clicks on the ad, they are taken to a proxy version of your website.
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The proxy version of your website utilizes Reverse Proxy technology to track phone calls, as well as Web events, form submissions, and emails.
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The consumer sees your exact website with the new tracking elements inserted. It is your site they visit, not a mirrored copy of the page.
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Thanks to our Reverse Proxy technology, our platform shows you detailed reports of your conversions like Web events, form submissions, and emails, along with the call details and recorded calls made to your tracking phone number.
Benefits
- See true conversion data, not just clicks and visits
- Hear how your calls are being handled by your staff
- Save valuable time and expense by not having to make changes to your website
NEXT: LEARN ABOUT OUR CALL TRACKING TECHNOLOGY
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ReachDisplay™ builds awareness for your brand with consumers surfing the Web.
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