Search Ad Publishing

Your Internet Marketing Consultant enters your search engine advertising campaign information into our platform, including your text ads, budget, key geographic areas, and other details.

The campaign, along with your keywords, is reviewed by our editorial team to ensure quality control and accuracy, leveraging historic campaign data and best practices for your business type.

Once finalized, the campaign is provisioned and our technology delivers it on your behalf across our extensive network that covers 98% of the places people search online¹, including leading search engines, directories, and specialty sites.

Leveraging our API, we scan and collect your results from across our search network to monitor your campaign results and conversions.

Then, our conversion optimization technology uses this data to adjust and shift your campaign accordingly, updating the networks each day to provide the best performance for your campaign.

Over time, all of that rich data is collected in the ReachLocal database, which we leverage to build campaigns.