Edan Portaro

Edan Portaro

Edan leads the team responsible for the publishers and solutions providers in the ReachLocal Xchange. Edan is a seasoned leader with over 20 years of experience in sales and business development. Prior to ReachLocal, he served as Senior Vice President of National Sales at TMP Worldwide (also known as Monster Worldwide and TMP Directional Marketing), the largest national yellow pages agency (CMR) in the world. As Senior Vice President of Sales at Yellowpages.com, Edan specialized in operational efficiency, staff management, team building and administration and was recognized for positioning their teams for future growth. Edan also spent several years as a consultant focusing on the development of sales channels and go-to-market strategies for a variety of small-to-medium, VC-funded early stage companies. He holds a B.A. in Liberal Studies with an emphasis in business from California State University Northridge.