ReachLocal Enhances Facebook Advertising Solution with Lead Ads, ReachEdge Software Integration
Woodland Hills, Calif., October 18, 2016 – ReachLocal, a leader in powering online marketing for local businesses, today announced the latest enhancement to ReachSocial Ads™, its Facebook advertising solution managed by Facebook Blueprint certified experts. The latest offering provides Facebook Lead Ads capabilities, with lead details delivered instantly to the business via email and ReachEdge™, ReachLocal’s lead management and analytics software. Clients with ReachEdge can see the effectiveness of their Facebook advertising alongside their other marketing efforts.
“The ubiquitous nature of Facebook – with over 1.71 billion active users – means that local businesses need to move beyond just creating a company page and start integrating social ads into their lead generation programs,” said Josh Markham, Senior Vice President of Digital Media Products at ReachLocal. “Local businesses don’t have the time or expertise required to manage social media advertising. With this solution, leads are instantly delivered to local businesses and they can focus their time on converting those leads to customers, not managing their campaign.”
With ReachSocial Ads, Lead Ads enable local businesses to:
- Provide prospects with a simple, two-tap process to submit customized inquiries directly via Facebook
- Instantly view these new leads from their ReachEdge inbox or email, allowing them to respond faster to leads, so they can increase close rates
- Rely on ReachLocal experts to manage their campaigns and deliver results from their advertising
ReachSocial Ads brings businesses best-practice ad creative, robust audience targeting options, expert campaign management and measureable results aligned to their unique business goals.
Lead Ads are now available via ReachSocial Ads. For more information or to get started with ReachSocial Ads, visit https://www.reachlocal.com/sites/default/files/product-sheets/reachlocal-reachsocial-ads.pdf.
ReachLocal, Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. A subsidiary of Gannett Company, Inc. (NYSE: GCI), ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit www.reachlocal.com.
Aimee L. Quemuel