ReachLocal Enhances Marketing Analytics Features for ReachEdge
Woodland Hills, Calif., July 13, 2016 – ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, unveiled new analytics features for ReachEdge, its lead capture and marketing automation software for local businesses. With the enhanced reporting capabilities, now local businesses can see which specific websites and campaigns drive results, and they can use that insight to guide online marketing investments that will grow their business.
ReachEdge’s latest enhancements enable users to gain even more insights into how their marketing is performing with 1) Enhanced reporting that provides a drill down to see what websites created opportunities and 2) Custom campaign tracking, which allows businesses to track leads, phone calls, and customers for non-ReachLocal marketing campaigns, whether they are using digital or using traditional methods. These two new capabilities now give users even more in- depth insights into how their marketing works.
Local businesses don’t have the expertise or time to deploy sophisticated tools combining analytics, call and lead tracking and reporting. Unlike other solutions in the market, ReachEdge is an easy-to- deploy solution that tracks the online leads, emails, chats and phone calls businesses receive, so they can easily see what drives opportunities and return on investment.
“Implementing ReachEdge for our practice has been great. We have definitely seen an increase in revenue from improved lead management and have a better view on referral sources driving revenue,” said ReachEdge user April Breen, Practice Manager at Oak Creek Dental Care.
“The ability to clearly see how their digital marketing campaigns are creating ROI is incredibly powerful for SMBs. Typically, they don’t have access to business intelligence or analytics capabilities that can help them understand the impact their marketing is making. As SMBs focus more of their budgets on digital media, they want to know which marketing investments are driving activity that leads to customers. We’re excited about how these new enhancements to ReachEdge give clients answers to these questions and a clearer picture of how all of their marketing is working,” said Josh Siegel, ReachLocal’s Senior Vice President and General Manager of Software and Web Presence Products.
ReachEdge provides a combination of marketing analytics with integrated call tracking and recording, lead management, and marketing automation features, all in one simple-to- use solution that helps local businesses better manage their marketing and sales opportunities. For more information on ReachEdge watch this video or read here.
ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion needs. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.
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