Web Marketing

ReachCast^™ markets your business across the rest of the Web.

You know that you can reach online consumers through paid tactics like search and display advertising that drives people back to your website. But what are you doing to market your business across the rest of the Web? You need to reach consumers where they are looking for and engaging with local businesses, like organic search results, local directories, social media sites, and review sites. To solve this problem, we offer ReachCast, a powerful Web marketing service that uses content marketing, social media marketing, and reputation management to build your organic Web presence and get more leads. With ReachCast, you get:

Web Marketing Service Team

ReachCast combines our powerful Web marketing software with our expert service team to build your brand and deliver results. Your Web Presence Professional (WPP) works with you to develop the right strategy for your business goals and objectives. They then create and cast content and social updates on your behalf and listen and engage with consumers talking about your business online. Plus, they regularly consult with you about content, tactics, and results your campaign is generating.

Learn more about our service teams.

Mobile Friendly Blog & Search Optimized Content

We create a mobile-friendly, search-optimized blog, called a Cast page, that serves as your content and conversation hub. Then, we publish a stream of fresh content optimized for search engines to boost your organic search rank, build your Web presence, and get you more traffic and leads.

Learn more about our social content publishing.

Premium Local Listings

We update and optimize your listings on over 30 premium local directories, including Google Places, Yahoo! Local, Superpages, and Citysearch, to make sure your business information is accurate and updated across the Web. Where possible, we include a featured listing and rich data about your business, such as an offer, logo, or photos of your business, all to boost your visibility and drive more traffic.

Learn more about our local directory publishing.

Social Media Marketing

Your WPP claims and optimizes your social profiles on Twitter, Facebook, and YouTube. They post share-worthy content that drives word of mouth and boosts online referrals. Helpful tips, entertaining stories, exclusive offers, and more compel your followers not only to act on your content, but to also share it so that it spreads virally among their friends.

Learn more about our social content publishing.

Reputation Management

Your WPP uses our proprietary Radar feature to monitor the Web for mentions of your business so you know what’s being said about you online. They then alert you to any negative comments or reviews and share positive ones to promote a glowing online reputation.

Learn more about our reputation monitoring.

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Detailed Tracking & Reporting

We track all the success metrics from campaign, including keyword search rank on Google, Yahoo!, and Bing; phone calls and emails; Cast page and Facebook visits; social fans and followers; leads and engagements; and more. And we prove your results with easy-to-access online reports, available 24/7, so you can see the value of your Web marketing investment any time.

Learn more about our reports.