Web Presence Optimization

Get more customers through organic and paid online marketing.

Web Presence Optimization is the process of making your business, not just your website, visible across the Web, including websites, search engines, local listings, review sites, social sites, video sites, and blogs so you get more customers. Web Presence Optimization is achieved through a combination of paid and organic marketing , including advertising, content marketing, reputation management, and social media marketing.

You want to know that the minds behind your online marketing have a strategy that works. At ReachLocal, we developed a unique approach called Web Presence Optimization that strategically combines the power of paid online advertising and organic online marketing tactics to make your overall business Web presence that much stronger – and your results that much more effective.

The Power of Web Presence Optimization

Did you know that 60% of consumers’ media time is spent online?¹ We are searching, surfing, and socializing every day, interacting with one another and with brands, consuming content, and sharing information. Think about how this applies to your business. It’s easy to see that just having a website is no longer enough to reach all the local consumers you want. That’s why you need to optimize your business' Web presence to make sure you are in many places where your consumers are spending time online. Our products and services work together to help you optimize your business Web presence so you stand out online and get more customers.

Our Web Presence Optimization Approach

ReachLocal optimizes your Web presence through three core strategies: Buy, Build, and Convert.

Buy

Through buying and optimizing online advertising, like search engine advertising, display advertising, and Facebook ads, we create an immediate presence for your business in the top places people search, surf, and socialize.

Build

Through consistently creating, publishing, and sharing content about your business and engaging with consumers across a variety of sites with web marketing, we build your organic presence across the Web.

Convert

Through a variety of business and creative tools like video production, live chat, and banner ad design, we boost the results of all your online marketing efforts and convert more leads into customers.

All of these online marketing tactics work together to create a powerful Web presence for your local business and get you more customers.

1 J.P Morgan 2011 Internet Industry Outlook