Media Product Terms
ReachLocal Australia Pty Limited
Marketing Services Terms & Conditions
Media Product Terms
Last Modified: 3 February 2017
Important: these are the product terms (these “Media Product Terms”) pertaining to ReachLocal Australia Pty Limited’s (“Reachlocal” or “we”) ReachSearch, ReachDisplay, ReachRetargeting and ReachSocial Ads products (collectively referred to sometimes as the “Media Products”). These Media Product Terms are referred to in the Reachlocal Marketing Services Terms and Conditions (the “Marketing Services Terms”) and are incorporated therein.
Please read this carefully. Your execution of an Order Form for Marketing Services which includes these Media Products constitutes your agreement to be bound by these Media Product Terms.
In the event of a conflict between these Media Product Terms and the Marketing Terms and/or Order Form, the Media Product Terms shall prevail.
We reserve the right to make changes to these Media Product Terms at any time. We shall provide notification of changes in these terms by updating the last modified date set forth above. All such changes shall be binding upon you once posted online at our website www.reachlocal.com.au, unless such changes are material in which case such changes shall not take effect until the next time you sign an Order Form which includes these Media Products.
Terms not defined herein shall have the meaning set forth in the Marketing Services Terms.
1. Advertising Placement and Location.
(a) Placement. ReachLocal will determine when possible, in its sole discretion, on which online properties (the “Publishers”) the advertising content (“Ads”) will run during the course of any campaign. You acknowledge that ReachLocal does not operate or control the Publishers – with the exception of its own proprietary online directory or other properties owned or operated by ReachLocal or its affiliates (the “ReachLocal Properties”). You further acknowledge that at any time during a campaign, the Publisher mix may change and that ReachLocal makes no guarantees about when or where the Ads will be displayed by the Publishers or by ReachLocal.
(b) Geotargeting. ReachLocal will use commercially reasonable efforts to place Ads such that they will be seen by consumers in the target locales identified during the campaign initiation process, but ReachLocal does not guarantee that your Ads will only be displayed in the target locales.
(c) ReachLocal Properties and Third-Party Directories. ReachLocal may create and post online, in the ReachLocal Properties or the directories of third parties, profile page(s) for you, which may include the following information: your name, phone number, email address, physical address, photos, videos, and information regarding your products or services and your business (the “Local Profile”). You acknowledge that because of the nature of the Internet, your Local Profile may remain in the ReachLocal Properties even after ReachLocal is no longer providing Marketing Services to you. Such Local Profiles may also include Tracking Services.
(d) Facebook Integration. The ReachSocial Ads Media Product seeks to bring you targeted local customers via ads delivered on Facebook. In order to enable ReachLocal to deliver this service, you must provide ReachLocal access to your Facebook account and authorise ReachLocal to act as your administrator solely in connection with promotion of your ads on Facebook. While ReachLocal will use your Facebook account in connection with this service, you will continue to be bound by Facebook’s relevant terms and conditions, including without limitation its relevant ad policies at https://www.facebook.com/policies/ads which, among other things, reserve Facebook’s right to reject or remove ads in Facebook’s sole discretion. All content that will be posted on Facebook as part of this service will comply with ReachLocal’s content guidelines, and you hereby approve ReachLocal to disseminate such content, unless otherwise directed by you in writing. ReachLocal cannot control and is not responsible for the policies of any third party Publisher, such as Facebook, or for any alteration, enforcement or interpretation thereof.
2. Campaign Logistics.
(a) Duration. Upon receipt of your signed Order Form, ReachLocal will initiate the process of setting up your campaign. The duration of the campaign (the “Campaign Period”) shall run from the Actual Start Date until the Actual End Date, unless earlier terminated by the parties as provided in the Marketing Services Terms. The “Actual Start Date” refers to the actual commencement date of a campaign. You acknowledge that ReachLocal may take up to ten (10) business days or longer to review and prepare the campaign (or longer, if ReachLocal has been asked to provide creative services or if ReachLocal experiences technical difficulties with your campaign) and may require further input from you before distributing your campaign to the Publishers. The Publishers may then take additional time to initiate the campaign. Accordingly, the Actual Start Date will generally be later than the Estimated Start Date specified on the Order Form. The “Actual End Date” of a campaign will be the day when 98% or more of the Campaign Budget (as defined below) for the last Campaign Cycle has been exhausted. You acknowledge that it may take more or less time to exhaust the Campaign Budget due to, among other things, the scheduling and inventory constraints of the Publishers.
(b) Campaign Cycles. Each Campaign Period consists of Campaign Cycles. For Media Products, each “Campaign Cycle” is the period of time from ReachLocal’s commencement of applying the Campaign Budget until such time as no less than 98% of the Campaign Budget has been utilized. While, on average, this is approximately a 30-day period, ReachLocal makes no guarantees with respect to the time it takes to utilize the Campaign Budget. You acknowledge that all statistics provided by ReachLocal evidencing such utilisation shall be conclusive and binding for all purposes of the Agreement.
(a) Description of Fees: You agree to pay the following, in the amounts set forth on the Order Form:
i. Campaign Media, Management & Optimisation Fees cover: (i) Ads placed with Publishers; (ii) the optimisation technology services provided by ReachLocal; (iii) the management of the Campaign by campaign professionals; and (iv) reporting on the performance of the Campaign. This is a “Product Fee” as described in the Marketing Services Terms and the Order Form.
ii. Service Fees for the delivery of any premium services including any additional phone lines, 1300 numbers or complex routing services.
iii. Campaign Budget refers to the recurring amounts payable for the Media Products for each Campaign Cycle, including the Campaign Media, Management & Optimisation Fees.
iv. Cycle Payment refers to the aggregate recurring fees for each Campaign Cycle, as specified in the Order Form, such as the Campaign Budget and any Service Fees.
v. Campaign Set-Up Fee refers to a one-time fee for the set-up of a campaign, which includes, but is not limited to, Publisher set up, keyword generation, proxy creation, phone tracking set-up, creative services and other similar set-up requirements. With respect to ReachSearch, the Campaign Set-Up Fee also includes a review of the campaign within the first 60 days of the campaign.
(b) Timing of Payment. Prior to the initial Campaign Cycle, you shall pay the Cycle Payment for the initial Campaign Cycle and the Campaign Set-Up Fees, if applicable. You shall also remit the Cycle Payment in advance of each subsequent Campaign Cycle. In order to avoid any pauses in the campaign, ReachLocal may charge the Client Card or cause payment to be made through direct debit for the upcoming Campaign Cycle when 80% of the Campaign Budget for the current Campaign Cycle has been exhausted. You understand and acknowledge that all amounts owed must be paid in advance of each Campaign Cycle and that, in addition to being in breach of your contractual obligations, your campaign may be paused or terminated if timely payment is not made.
4. Advertising Content/Keywords.
(a) Ad Content. You will deliver all content required for any Ad to ReachLocal. If such content does not conform to ReachLocal’s or any Publisher’s specifications, then ReachLocal or the Publisher may, in its sole discretion, reject such Ad or modify it to meet Publisher or other technical requirements or to address campaign performance issues. If an Ad is rejected, ReachLocal will ask you to provide another Ad. If ReachLocal is unable to procure an Ad that satisfies the necessary requirement, ReachLocal will then refund to you any applicable amounts paid in advance. You acknowledge that you may be limited in your ability to make further modifications to your Ads after they have been delivered to ReachLocal. The acceptance of an Ad does not constitute approval or endorsement of the Ad by ReachLocal or by any Publisher.
(b) Keywords. With respect to ReachSearch, ReachLocal shall have discretion to select the individual words or phrases (“Keywords”) to be used in connection with the campaign. You may also request the use of certain Keywords. While ReachLocal will use reasonable efforts to use these Keywords, ReachLocal makes no guarantees that all such Keywords will be used. To the extent that ReachLocal uses Keywords of its choosing, it shall be under no obligation to disclose such Keywords to you. To the extent that you elect to use Keywords that include the names of your competitors or trademarked terms (“Competitor Keywords”), you do so at your own risk and acknowledge and agree that you bear all liability associated with such action. Without limiting the foregoing, you further acknowledge that ReachLocal may, at any time and in its sole discretion, remove Competitor Keywords, but will not have the obligation to do so. In addition, if you or your business is regulated by any professional, governmental or other regulatory rules or guidelines restricting your use of advertising, it is your sole responsibility to notify ReachLocal and ensure compliance.
5. Optimised Mobile Landing Page. In order to optimise your media campaign, ReachLocal may provide you, for no additional charge, with an optimized mobile landing page (the "Mobile Landing Page"), which will be displayed if a consumer, using a mobile cell phone or smart phone (not a tablet), visits your site as the result of the campaign. If applicable, the Mobile Landing Page will be drawn from your native web site, including, without limitation, trademarks and service marks on your site (the "Web Content"), as determined by ReachLocal in its sole discretion, and will be hosted by a third party selected by ReachLocal in its sole discretion. The Mobile Landing Page will not include any secure pages. In order to effectuate the foregoing, you grant ReachLocal a non-exclusive, royalty-free, sublicensable, worldwide license to use, reproduce, publish, display, distribute, extract and modify the Advertiser Content solely in connection with the performance of its obligations pursuant to this Agreement. YOU RETAIN EXCLUSIVE OWNERSHIP AND ALL RIGHT, TITLE AND INTEREST IN AND TO ALL THE WEB CONTENT. The format and look and feel of the Mobile Landing Page shall be owned ReachLocal or its third party providers. You will not (i) decompile, reverse engineer or reverse assemble any portion of the Mobile Landing Page or attempt to discover any source code or underlying ideas or algorithms of the Mobile Landing Page; (ii) sell, assign, sublicense, rent, lease, loan, distribute or otherwise transfer all of any portion of the Mobile Landing Page; (iii) make, have made, reproduce or copy the Mobile Landing Page; or (iv) cause or authorise any other party to do any of the foregoing.