Digital Marketing Resource Centre
Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Getting to know your ideal customer and developing buyer profiles takes time to get right.
Mobile Marketing has taken over the digital marketing space. More and more consumers are searching for businesses from their phones and tablets, and marketers are adjusting their online presence for this shift away from desktop searching.
The latest trend on social media is Instagram Reels. In an obvious move by Instagram to compete with TikTok, Instagram Reels allow users to create and edit short videos that can be synced to music or audio clips.