AB Equipment is a market leader in materials handling, construction and environmental equipment, with it’s headquarters in Auckland, New Zealand.
The key benefit with ReachLocal is they’re able to explain to us the different paths to market and help us understand how we’re performing in the digital marketplace.
Nick Stewart, General Manager
While having a strong physical presence with multiple branches across New Zealand, AB Equipment were having difficulties creating a presence online. They started to do a “digital makeover”, but were unsure of the right direction to go and were in need of expert guidance.
Initially, ReachSearch was proposed as a way to generate leads quickly. ReachSEO and ReachRetargeting were soon added to the digital marketing mix. This helped ensure that potential clients could be engaged with at every point in the buying journey and wherever they were online. SEO provided an ongoing solution to ensure the business was getting organic visibility. Search Advertising consistently generated a great number of relevant leads and sales inquiries through a national campaign, while retargeting kept their business top of mind and helped to increase conversions.