With a reputation for quality service, Decor Blinds products are seen all over Australia, New Zealand and Asia in commercial buildings, hotels, resorts and private residences.
As a locally owned business with high quality custom-made products, Decor Blinds are a leading company for blinds and shutters in Australia. In addition, they are the exclusive manufacturer and distributer of Plantation Thermalite™ Shutters in Australia and New Zealand.
Decor Blinds success relies on making it easy for potential customers to quickly find and make contact with them online. Having the right online marketing strategies in place helps Decor Blinds capture a greater audience of both new and returning customers.
Decor Blinds were looking for a solution that could raise their profile with potential customers searching online for their window furnishing needs. Importantly, they were seeking expert guidance and experience to execute measurable SEO campaigns.
The team at Decor Blinds recognised the increasing use of Internet search and how this presented a way to reach customers at a crucial moment of enquiry—the moment they research their décor requirements.
While Decor Blinds had used SEO before, they were not happy with the service or results they received. “We rely heavily on expert guidance, and this has proven particularly valuable in the organic search environment where things change quickly,” explains Frank Cairns, Owner of Decor Blinds.
Decor Blinds were looking for improved page rankings and leads for terms based around plantation shutters and Thermalite™. The team also understood that search engine optimisation should meet certain metrics to qualify as a success; the results need to be measurable. It was important that the team find the right expertise to execute their SEO efforts.
Decor Blinds turned to ReachLocal to implement their SEOLocal solution, optimising the Decor Blinds website for local search results. This included using ReachLocal’s extensive industry and proprietary data to determine the best set of keywords to boost visibility in web and mobile search results and increase visits from maps, local directories, and social media.
With ReachLocal, Decor Blinds gained more than an effective SEO campaign, they also have a trusted adviser committed to helping them meet their business goals, both current and future. “Our experience with ReachLocal SEO has more than exceeded our expectations. As this is a new SEO product we didn’t know what to expect but we have seen some outstanding results and believe this product is value for money. The quality of inquiry has definitely improved and we are seeing a strong tangible improvement in page rankings for several competitive industry key words,” says Cairns.