Dr Weir has been an Orthodontist since 1990. Accredited as a Platinum Elite Invisalign Provider, he is a member of the Asia Pacific Advisory Board for Invisalign and a Clinical Consultant to both Invisalign Australia and Invisalign South East Asia. Part of Dr Weir’s success relies on how easy it is for potential customers to quickly find and make contact when they are searching for an orthodontist online. Having the right website and SEO tactics in place increased his exposure online to new and returning customers.
Dr Weir was looking for a solution to improve their website’s SEO performance in reaching potential patients searching for their orthodontic needs. It was important to get professional support from an experienced team to implement paid search campaigns and clear reporting. The goal for this campaign was to gain exposure from key braces terms, specifically Brisbane Orthodontist, Invisalign® and Braces.
While Dr Weir had used SEO before, he was not happy with the service or results. Previous SEO providers delivered reports with only numbers and little explanation, and Dr Weir wanted transparency and a better understanding of SEO.
Dr Weir was also after regular reporting in line with his goals, with a clear explanation of how and why each task had been done. It was important that he found the right expertise to execute their SEO campaign.
Dr Weir turned to ReachLocal to implement SEOLocal™ and improve the SEO performance of his website. ReachLocal responded quickly to his requirements and generated tactics to meet budget and performance goals as efficiently as possible.
The solution was to use a range of search engine optimisation services and an optimised website to increase search ranking and bring visitors and leads from organic search. In addition, the ReachLocal team updated content and added monthly blog posts to the Tony Weir Orthodontists website.
With the SEOLocal solution, Dr Weir gained more than improved organic search results; he also has a trusted partner to help him make the most of continue to make the most of organic search opportunities.
Dr Weir states, “I have experienced a level of professional service with ReachLocal, including design and reporting, that I have not previously found over many years with other companies.“
With huge advances on organic search ranking and 50% growth in calls you can’t argue with the campaign’s success.