ReachLocal Recognized by the Ad-To-Action Awards and Healthcare Advertising Awards
WOODLAND HILLS, Calif., May 21, 2018 (GLOBE NEWSWIRE) -- ReachLocal, a leader in online marketing for local businesses and a part of USA TODAY NETWORK, announced today it has won two significant awards recognizing excellence in healthcare marketing for its multifaceted digital marketing campaigns for Baptist Health South Florida.
The Healthcare Marketing Report awarded ReachLocal and Baptist Health South Florida with a Gold Healthcare Advertising Award for Best Digital Marketing Program. Additionally, the Local Search Association (LSA) recognized ReachLocal’s work with Baptist Health with an Ad-To-Action Award in the Verticals and Marketplaces category for their best-in-class local and location-based marketing program.
“We’re thrilled to share this significant recognition from two independent awards organizations with one of our valued clients, Baptist Health South Florida,” said Vanessa O’Donnell, Director, National Healthcare Division at ReachLocal. “Industry awards validate the direct impact that the right marketing mix has on organizational goals. We look forward to continuing our partnership with Baptist Health and collaborating on more successful campaigns.”
Baptist Health South Florida, a non-profit healthcare organization based in Coral Gables, Fla., turned to ReachLocal to help create, implement and manage an integrated digital marketing campaign to expand their digital footprint to patients online, on social media and beyond. The campaign was an overwhelming success, with Baptist Health reaching every goal, including increased patient leads and overall awareness.
LSA announced the winners of the fifth annual Ad-to-Action Awards during an awards ceremony at the LSA18 Conference in Chicago. With 12 diverse categories, the program highlights innovation in the local marketing and advertising space and celebrates forward thinking solutions, campaigns and marketing technology.
“As more and more people realize the power of local marketing tactics and technologies, the caliber of entries for our award program continues to improve,” said LSA President Neg Norton.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by the Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
For more information about ReachLocal’s digital marketing capabilities, visit www.reachlocal.com. A full list of winners of the Ad-to-Action Awards is currently posted on LSA’s website. Winners of the Healthcare Advertising Awards are also listed on its website.
ReachLocal, a USA TODAY NETWORK company and a part of Gannett Co., Inc. (NYSE:GCI), helps local businesses grow and better operate their business with award-winning lead generation and conversion technology and expert service. ReachLocal is headquartered in Woodland Hills, Calif., and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit www.reachlocal.com.
About Baptist Health South Florida
Baptist Health South Florida is the largest healthcare organization in the region, with 10 hospitals (Baptist Hospital, Baptist Children’s Hospital, Bethesda Hospital East, Bethesda Hospital West, Doctors Hospital, Fishermen’s Community Hospital, Homestead Hospital, Mariners Hospital, South Miami Hospital and West Kendall Baptist Hospital), more than 40 physician practices, 50 outpatient and urgent care facilities, Baptist Health Medical Group, Baptist Health Quality Network and internationally renowned centers of excellence spanning across Monroe, Miami-Dade, Broward and Palm Beach counties. A not-for-profit organization supported by philanthropy and committed to our faith-based charitable mission of medical excellence, Baptist Health has more than 19,500 employees and more than 3,000 affiliated physicians. Baptist Health South Florida has been recognized by Fortune as one of the 100 Best Companies to Work For in America and by Ethisphere as one of the World’s Most Ethical Companies. For more information, visit BaptistHealth.net/newsroom and connect with us on Facebook at facebook.com/BaptistHealthSF and on Twitter and Instagram @BaptistHealthSF.
Aimee L. Quemuel