Auto Dealership Client
Auto Dealership Client
Email Marketing Plays Vital Role in Reestablishing Confidence in Dealership’s Digital Advertising Multi-Channel Experience
Challenges
This auto dealer had previously been spending their marketing budgeting without any ability to track success. They were looking for a better email marketing product that could deliver results while showcasing actual metrics.
Solutions
The ReachLocal team altered the dealership’s approach to email marketing in order to target the right customer for their dealership and location. Their email marketing campaign was sent to 25,000 in-market shoppers who fit their exact targeting needs. Search engine marketing complemented email marketing to drive awareness for the dealership.
