About the Client
A rural auto dealer looking to obtain additional vehicle sales through targeting their ideal customer while tracking the success of the campaign beyond website clicks.
Challenges
This auto dealer had previously been spending their marketing budgeting without any ability to track success. They were looking for a better email marketing product that could deliver results while showcasing actual metrics.
Solutions
The ReachLocal team altered the dealership’s approach to email marketing in order to target the right customer for their dealership and location. Their email marketing campaign was sent to 25,000 in-market shoppers who fit their exact targeting needs. Search engine marketing complemented email marketing to drive awareness for the dealership.
Results
- 12.88% Open Rate
- 1.64% Clickthrough Rate
- 14 Matches
- 5 Vehicle Sales
