Company Overview
Cadillac of Norwood is the largest Cadillac dealership in New England. They are dedicated to serving the Boston, MA, and surrounding areas with unparalleled customer service and an extensive inventory of both new and used vehicles.
Challenges
Cadillac of Norwood was looking for a way to enhance their web presence and attract new customers to their dealership. They knew that their target market was actively researching and searching for new and used vehicles primarily on search engines and social media sites.
Solutions
Cadillac of Norwood started running ReachLocal’s search engine advertising solution, ReachSearch, and ReachLocal’s search engine optimization solution, ReachSEO, to reach prospective buyers as they search across top search engines. Next, they added ReachLocal’s Facebook advertising solution, ReachSocial Ads, to improve brand recognition and cultivate a presence on their target market’s most used social media platform. ReachEdge, ReachLocal’s lead management solution, allows them to see which marketing efforts are driving leads to their business.
Results
- Received more than 2,200 clicks to their website from their ReachLocal-led Facebook advertising campaign
- In less than five months, they received nearly 500k impressions on their Facebook ads
- In 30 days, 40% of their site traffic came from their ReachLocal solutions
