The Museum of Life and Science, founded in 1946, is one of North Carolina’s top family destinations for hands-on science learning. Its 84 acres of indoor and outdoor space includes an interactive science park, a two-story science center and venues for business functions, family events, weddings, parties and the like.
Its mission is to create a place of lifelong learning where people, from young children to senior citizens, can embrace science as a way of knowing about themselves, their community, and their world. A portion of the museum’s revenue is raised through facility rental and services, such as receptions and behind-the-scenes tours. ReachLocal’s search engine marketing campaign helped the museum reach new customers, increase its lead generation and meet its annual rental revenue projections.
“We had lots of available dates and wanted to find new ways to reach people interested in the distinctive spaces we have to offer,” explained Madelyne Rush, Guest Services Manager.
ReachLocal implemented ReachSearch™ search engine advertising. By tracking every click, email, call and more, The Museum of Life and Science could easily assess performance.
- 24% increase in lead generation
- Dramatic uptick in facility rentals
- Time from inquiry to contract signing significantly decreased
- Reached new audiences