Pinnacle | ReachLocal

Pinnacle

Pinnacle

About Pinnacle, one of the largest multifamily management companies in the U.S., manages over 165,000 units with 4,100 team members. They offer superior service to residents, owners, service providers, and employees.

“We really look at ReachLocal as an extension of our marketing department, and we’re able to prove results through many different avenues.”

- Jennifer Staciokas, Senior Vice President of Marketing & Training, Pinnacle

Challenges

Challenges

As prospective residents moved away from searching for apartment communities in print ads, Pinnacle realized they needed to be online where residents are actively searching on search engines and social media or risk losing out on leases to their competitors.

Solutions

Solutions

ReachLocal executes a custom digital marketing plan for Pinnacle including:

  • ReachSearch
  • ReachSocial Ads
  • ReachRetargeting
  • ReachDisplay GeoFence

Results

Working with ReachLocal is an integral part of Pinnacle’s overall marketing strategy. Jennifer Staciokas, Pinnacle’s Senior Vice President of Marketing and Training, believes ReachLocal’s digital marketing solutions have led to higher revenue, increased occupancy, and improved conversion from lead to lease for Pinnacle.