Phil Gilbert Motor Group

Phil Gilbert Motor Group

Increase in website traffic
Leads from TotalLiveChat in one year
Of the digital strategies implemented by ReachLocal

With over 65,000 new and used Toyota & Hyundai vehicles sold, Phil Gilbert Motor Group deserves its reputation as one of the leading vehicle dealers in Sydney for both sales and service.

The team at ReachLocal have always been really proactive from the time we first met and have had a genuine interest in understanding and evolving with our business, the industry and our needs.

Rebecca Browne | Marketing Manager | Phil Gilbert Motor Group


The Phil Gilbert Motor Group had previously been using traditional methods of advertising such as radio, television commercials, flyers and weekly newspaper ads. However, with more people researching online, they knew that they had to evolve in order to keep up with their customers. Rebecca Browne (Marketing Manager) approached ReachLocal because she was interested in a live chat solution as this was relatively untapped within the dealership network.


Phil Gilbert commenced using TotalLiveChat on their website along with getting ongoing digital marketing support from their dedicated specialists. The relationship developed from there. Within no time, they expanded their digital strategies to incorporate Search Engine Advertising, SEO and Remarketing. Through these different channels Phil Gilbert was able to offer their customers information about their products and services at the time they needed it. They no longer relied on the weekly print ads and traditional marketing. They were able to reach more prospects at different points along the car-buying journey.