Poolwerx

Poolwerx

7,000+
Calls delivered in just seven months
1,600+
Forms and emails submitted over a seven month period
20
ReachLocal campaigns running in 2017

Poolwerx was founded in 1992 and is Australasia’s largest pool and spa maintenance network.

What we love about ReachLocal is being able to see the transaction run all the way through. We've been able to listen to calls where we know that we've won $10,000 deals, where we've won $100,000 deals. That's the real value - the real gold - being able to see the click go all the way through to a real customer transaction. I couldn't recommend ReachLocal highly enough.

Lee Moore, Chief Operations Officer

Challenges

Before working with ReachLocal, Poolwerx’s biggest struggle was finding a digital marketing partner who could service them on a national, state and local level to help them get found online. It was essential for themto see transparency across their efforts and know that AdWords actually resulted in sales.

Solutions

ReachLocal’s innovative, customisable ReachSearch solution that combines powerful optimisation technology along with an expert service layer, has allowed Poolwerx to have campaigns running in different states and with varying seasonality. This means their business can talk about heating in Melbourne and pool servicing in Queensland. The combination of ReachLocal’s technology, tailored approach and high expertise allows for the exibility needed for a franchise group. Poolwerx have embraced ReachLocal's suite of digital marketing solutions, adding Retargeting, SEO, ReachEdge, ReachSocial Ads and TotalLiveChat to their strategy.