Advertiser Services Cookies Policy for ReachLocal UK Products and Services | ReachLocal

Advertiser Services Cookies Policy for ReachLocal UK Products and Services

Last Modified on 5 October, 2015

ReachLocal UK Ltd offers online marketing services to local businesses ("Advertisers") through a range of various products and services.

When any internet user visits a page or makes use of an online service, cookies are often sent to his or her browser or device. This Advertiser Services Cookies Policy explains ReachLocal's use of cookies and the information which is collected by the cookies on behalf of the Advertiser when certain ReachLocal products and services are used by Advertisers. It does not cover the cookies that ReachLocal uses on its own website (covered by the ReachLocal Cookies Policy) for ReachLocal's own use. It also sets out how the users of the Advertiser's site ("Customers") can disable cookies or select settings that will opt them out of the use of cookies.

In all cases the Advertisers' own cookies policy and privacy policy will set out the use that the Advertiser may make of the information that ReachLocal obtains on behalf of, and makes available to, the Advertiser under this Advertiser Services Cookies Policy and under the Notice of Marketing Practices.

Please note that if you go on to a web page that contains embedded content, for example from YouTube or advertisements from other companies, you may also be sent cookies from these websites set from their domains. This policy does not cover those cookies.

What are cookies?

Cookies are small text files that a website transfers to an individual's web browser and are stored on the device. Cookies are then sent back to the originating web domain on your subsequent visits to that domain.

Cookies are useful because they allow a website to recognize a user's device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).

Disabling cookies

If you do not consent to the use of cookies, you can disable them by following the instructions for your browser set out here. However, some products or services may lose functionality if the cookies are disabled. The names of the cookies and their source are listed below so that you can easily identify and disable them if you want through your browser controls or, where available and indicated below, through an automated mechanism for disabling specific cookies.

What types of cookies does ReachLocal use?

The categories of cookies used in connection with the various ReachLocal products and services are listed below.

Strictly necessary cookies

These cookies are essential in order for the ReachLocal products and services to function as intended. Without these cookies, the following ReachLocal products and services would not function properly.

ReachLocal Product

Cookie Name

Source

Purposes

Type of Cookie (such as Session Cookie or Persistent)

Proxy

NSC_wt-vtb-qspyz-iuuq

ReachLocal

Load-balancer cookie to keep browser paired with specific proxy node.

Session

Campaign Central

PHPSESSID

ReachLocal

Login session

Session

Campaign Central

Sfa_id

ReachLocal

Login multi session

Session

ReachEdge

rl_campaign

ReachLocal

Cached campaign information

Session

ReachEdge

rl_capture_post

ReachLocal

Cached value to determine if page view is a post)

Session

ReachChat

[Advertiser Name]

reachlocallivechat.com

Required to identify authenticated users in the portal

Session

ReachChat

.ASPXAuth

reachlocallivechat.com

Required to identify authenticated users in the portal

Session

 

 Performance cookies

ReachLocal makes use of analytic cookies to analyse how the ReachLocal products and services are being used. For example, performance cookies are used to determine unique visitor counts.

ReachLocal Product

Cookie Name

Source

Purpose

Type of Cookie (such as Session Cookie or Persistent)

Proxy

RlocalTiming

ReachLocal

Track landing page load time - performance monitoring

Session

Proxy

RlocalPROXYLog

ReachLocal

Flag to indicate warning event has been logged.

Session

Proxy

RlocalDYNPX

ReachLocal

Keep track of dynamic proxy and log to event table.

Session

ReachChat

visitorid

reachlocallivechat.com

Determine how many unique visitors to whom the invitation is shown

2 hours persistent

 

 Website functionality cookies

ReachLocal makes use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognise the platform from which you access a site, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.

ReachLocal Product

Cookie Name

Source

Purpose

Type of Cookie (such as Session Cookie or Persistent)

Proxy

RlocalUID

ReachLocal

Contains campaign information, visitor id and TC

Session

Proxy

RlocalUID

ReachLocal

Used when publisher URL domain and proxy URL do not match

Session

Proxy

RlocalHilite

ReachLocal

Flag to toggle keyword highlighting on/off

Session

Proxy

RlocalPROXY

ReachLocal

List of domains user has navigated through. Used by Proxy to break Proxy at appropriate click-depth.

Session

ReachEdge

RlocalOptOut

ReachLocal

Opt out of tracking

Persistent

ReachEdge

Visitor_id

Client's domain

Visitor ID – uniquely identify visitors

Session

ReachEdge

Visit_id

Client's domain

Visit ID – uniquely identify a visit/session

Session

ReachEdge

Referrer_type

Client's domain

Cache original referrer type for the current visit/session

Session

ReachChat

chatid

reachlocallivechat.com

Allow resuming of chat

session

ReachChat

agentid

reachlocallivechat.com

Allow remembering of the assigned agent

session

ReachChat

invitation_shown

reachlocallivechat.com

Allow remembering of the invitation state

session

ReachChat

invitation_closed

reachlocallivechat.com

Allow remembering of the invitation state

session

ReachChat

chat_in_progress

reachlocallivechat.com

Allow remembering of the chat state

session

 

Advertising Cookies

Advertising cookies (or targeting cookies) collect information about your browsing habits and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties, such as Like or Share buttons. Third parties provide these services in return for recognising that you have visited a certain website. For example, when you use the Facebook, LinkedIn or Twitter share buttons you will be directed to a page controlled by those companies which may place cookies (including targeting cookies) and will be subject to Facebook's, LinkedIn's or Twitter's cookies policies respectively.

In addition to the cookies set by third parties such as Facebook, LinkedIn and Twitter when you use their branded functionality embedded in our site, the following advertising cookies are also used:

ReachLocal Product

Cookie Name

Source

Purpose

Type of Cookie (such as Session Cookie or Persistent)

Display and ReachRetargeting

Yieldmanager

yieldmanager

Retargeting cookie-segments users

Session

 

We also facilitate the use of advertising cookies from the following third parties. Their cookies policies are set out below together with a link to their opt-out solution:

Advertising Cookie Provider

Cookies Policy

Opt Out Mechanism

Right Media

http://info.yahoo.com/privacy/us/biz/rightmedia/details.html

http://content.yieldmanager.edgesuite.net/opt_out.html

Google Display Network

http://www.google.com/policies/technologies/ads/

opt-out

 

Simpli.fi

http://www.simpli.fi/site-privacy-policy/

https://app.simpli.fi/opt_out

 

Use of IP addresses and web logs

ReachLocal may also use a user's IP address and browser type to help diagnose problems with its server, to administer the ReachLocal products and to improve their functionality. An IP address is a numeric code that identifies a user's computer on the internet. A user's IP address might also be used to gather broad demographic information.

ReachLocal may perform IP lookups to determine which domain a user is coming from (e.g. google.com) to more accurately gauge its users' demographics. ReachLocal employs a small number of tools which perform IP lookups against visit event data in order to establish the geographical location of visits. This is most frequently seen against Search campaigns, and the Search Entry data is retained as long as the Advertiser's campaign is running.

Third party websites

Please note that this cookies policy does not apply to, and that ReachLocal is not responsible for, the privacy practices of third party websites which may be linked to or accessible through the Advertiser's website.

Limitations

The Advertiser remains responsible for obtaining any required consents and for complying with laws applicable to its use of the ReachLocal products and services and any personal data and cookies that are stored and made available to it under its direction by ReachLocal and must notify its customers about this process and any connected processing of personal data in its published privacy and cookies practices.

When an Advertiser contracts ReachLocal to provide a service, ReachLocal collects that information on behalf of the Advertiser as the Advertiser's data processor or agent. Without the Advertiser's instructions ReachLocal will not collect the personal information through the cookies as set out in this notice.

Therefore, the Advertiser's site should contain a means to obtain consent for the use of cookies, provide an opt out and the information set out in this Advertiser Services Cookies Policy should be included in the Advertiser's own cookies policy. This is the Advertiser's responsibility and notwithstanding the assistance ReachLocal offers in this Advertiser Services Cookies Policy ReachLocal does not accept any liability for Advertisers' non-compliance with these requirements.

This Advertiser Services Cookies Policy applies only to cookies used in connection with the ReachLocal products and services described in this document and offered by ReachLocal through the relevant ReachLocal group company referred to in this policy. It does not apply to products or services offered by other ReachLocal group companies or companies or branch offices in other jurisdictions or by any third parties including partners, or franchisees.

Changes to this Document

ReachLocal may change is products and services and as a consequence the usage of cookies or information it collects through cookies. If it does so, it will update this Advertiser Services Cookies Policy. Advertisers should therefore check this policy from time to time through the relevant ReachLocal company or branch office website and their customers should check for updates through the website of the Advertiser (which the Advertiser is obliged to update if this policy changes).

This cookies policy was last updated on the date set out above.

 

 

Last updated on October 4, 2015