ReachLocal and Audiology First Win eHealthcare Leadership Award for Best Marketing Campaign
WOODLAND HILLS, Calif., Nov. 08, 2017 (GLOBE NEWSWIRE) -- ReachLocal, a leader in enabling online marketing for local businesses and a part of the USA TODAY NETWORK, has won a distinction-level eHealthcare Leadership Award for Best Marketing Campaign in the Medical Practice/Outpatient category. ReachLocal was recognized for delivering a successful integrated digital marketing campaign for its customer, Maryland-based Audiology First.
"It is always exciting to win an award directly connected to the work we do with a valued customer, especially when it has a real positive impact on people's lives. In the case of Audiology First, our integrated digital marketing campaign helped boost the clinic's mission to reach and help the hearing impaired," said Vanessa Vollman O'Donnell, Director, National Health & Wellness Division of ReachLocal. "We share this award with Audiology First and look forward to more successful campaigns with such a wonderful organization."
Audiology First turned to ReachLocal after realizing they needed to establish a presence online to grow their client base, but didn’t have the time, tools, or expertise to meet their marketing goals. ReachLocal worked with Audiology First to implement a comprehensive digital marketing strategy comprised of search, social media ads, and retargeting to engage and connect with target consumers.
"Being recognized with an eHealthcare award for our work with ReachLocal is a real honor," said Diana Wagner, owner of Audiology First. "However, the true value of working with ReachLocal is the tremendous results. Within six months, we realized 170 percent increase in website visits, more than 100 call-to-action clicks from Facebook ads, and an overall increase in new patients coming in from online sources."
Winners of the 18th annual eHealthcare Leadership Awards eHealthcare Leadership Awards were announced on October 25, at a special keynote presentation at the 21st Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries.
"Digital marketing and communications in healthcare organizations continue to evolve rapidly and we were thrilled to recognize the best of the best in the industry," says Matt Humphrey, president of Plain-English Health Care, and producer of the eHealthcare Leadership Awards. "We see winning organizations focusing on improving the patient or consumer experience in everything they do from web and app design to content, rich media, social networking and marketing campaigns."
View the full list of 2017 eHealthcare Leadership Award winners.
ReachLocal, a USA TODAY NETWORK company and a part of Gannett Co., Inc. (NYSE:GCI), helps local businesses grow and better operate their business with award-winning lead generation and conversion technology and expert service. ReachLocal is headquartered in Woodland Hills, Calif., and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit https://www.reachlocal.com.
Aimee L. Quemuel