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ReachLocal Attains LSA Certification for its Proven and Trusted Digital Marketing Solutions and Services for Local Businesses

Woodland Hills, Calif., March 23, 2017 – ReachLocal, a leader in powering online marketing for local businesses, today announced it is one of the first digital marketing companies to achieve LSA Certification.

The Local Search Association (LSA) created the LSA Certification Program to help local businesses evaluate and verify the business practices of marketing providers. The goal of the program is to help small businesses find reputable, transparent digital marketing partners, understand how to compare services and be confident in their expectations for results.

"ReachLocal is one of the first digital marketing providers to achieve LSA certification," said Neg Norton, president, LSA. "LSA Certification provides small businesses with the confidence that ReachLocal has been thoroughly vetted and can deliver on their promise to help local businesses grow and operate better."

Companies that are "LSA Certified" have passed a rigorous review process and are deemed trustworthy. Unlike other certification programs that focus on subject matter expertise, LSA Certification examines company-wide policies and processes for digital marketing sales and fulfillment to ensure small businesses are partnering with companies that exhibit honest business practices.

"At ReachLocal, we strive to deliver long-term marketing and advertising results that help local businesses grow and be successful," said Sharon Rowlands, CEO of ReachLocal. "LSA Certification validates our market approach, in which we adhere to strict ethical and industry standards resulting in successful marketing programs for thousands of ReachLocal customers."

About ReachLocal

ReachLocal helps local businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. A subsidiary of Gannett Company, Inc. (NYSE: GCI), ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit

About LSA

The Local Search Association (LSA) is a more than 40-year-old not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in roughly 20 countries and the Association helps these members realize the power of local and location-based marketing through conferences, consulting, insights, advocacy and more. The Association offers industry news and perspective on its blog, LSA Insider, as well as resources on LinkedIn, Twitter, Facebook, YouTube and SlideShare.


Media Contact:
Aimee L. Quemuel
Codey Communications