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ReachLocal Wins Top Honors With Google’s Innovator Award for Its ReachEdge™ Solution

Award Recognizes the ReachEdge™ Solution is an Easy-to-Use Marketing Attribution Software Designed for Local Businesses

WOODLAND HILLS, Calif., Dec. 14, 2015 (GLOBE NEWSWIRE) -- ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, today announced that it has won Google’s Innovator Award in Canada for ReachEdge. The award highlights the Premier SMB Partner that has delivered outstanding technology innovations in their digital advertising solutions.

The insights provided by ReachEdge make it clear to business owners where their leads are coming from, when they contacted the business, and how and whether staff responded quickly to those calls. By simply placing code on their website, ReachEdge helps clients realize the full potential of their Google advertising product and solutions by ensuring that leads become customers. It also enables ReachLocal to have better conversations about which Google advertisings products and solutions are driving the most leads and ROI.

“Local businesses typically have limited resources, time and staff to take care of programs like marketing. The ReachEdge solution is an affordable and comprehensive system that takes the guesswork out of marketing and does exactly what it’s supposed to do – get our clients results,” said ReachLocal CEO Sharon Rowlands.

“This award is a testament to ReachLocal’s long history of innovating in the local marketing space and providing the greatest return of investment for their clients,” said Christine Merritt, Head of Premier SMB Partnerships Channel Sales, North America. “We’re proud to have ReachLocal as one of our Premier SMB Partners.”

ReachEdge key features include: Lead and call tracking – Technology that captures website leads and calls and filters them by marketing source. Staff reminders and automated marketing emails help you follow up with leads; Mobile app and alerts – A mobile app that automatically alerts you when you get a new contact and builds your lead list; ROI reports and insights – 24/7 access to ROI engagement and trend reports (via web portal and mobile app) which show the exact days and times people are contacting you and via what channels – online and offline.

About ReachLocal

ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.