ReachLocal’s Healthcare Marketing Expertise Recognized by the Aster Awards for the Company’s Work with Audiology First and Mitchell Medical Group
WOODLAND HILLS, Calif., June 14, 2018 (GLOBE NEWSWIRE) -- ReachLocal, a leader in online marketing for local businesses and a part of the USA TODAY NETWORK, announced today it won two Aster Awards for its work with Audiology First and Mitchell Medical Group.
ReachLocal was named the Bronze Aster Award winner for Total Advertising Campaign in the Specialty Care Facility category for the successful advertising and marketing campaign with Audiology First, a Maryland-based audiology clinic. In addition, ReachLocal won the Bronze for Total Advertising Campaign in the Medical Practice/Physician Group category for its digital marketing campaign with Mitchell Medical Group, a New York-based holistic and immunological medical practice.
“Being recognized for the work we do in partnership with our valued customers is extremely important to us. In this case, Mitchell Medical Group and Audiology First are making real and positive differences in people’s lives and we’re honored to help them reach more patients who need their services,” said Vanessa O’Donnell, Director, National Healthcare Division at ReachLocal. “We look forward to more successful campaigns for these two wonderful organizations.”
Audiology First turned to ReachLocal after realizing they needed to establish a presence online to grow their business, but didn’t have the time, tools or expertise to yield the results they wanted. ReachLocal worked with Audiology First to implement a comprehensive digital marketing strategy to engage and connect with target consumers. In just six months, Audiology First saw dramatic results, including a 170 percent increase in website visits, more than 100 call-to-action clicks from Facebook ads and an overall increase in new patients coming in from online sources.
“We’re proud to be a part of ReachLocal’s well-deserved Aster Award win,” said Diana Wagner, Owner of Audiology First. “ReachLocal has the tools to make digital marketing work for our business. They are a true partner in the success of our practice and we’re excited to continue working with ReachLocal on future campaigns.”
Similarly, Mitchell Medical Group wanted to find the right mix of digital and traditional marketing to yield the best results. With the help of ReachLocal, a comprehensive plan blending traditional marketing programs with cutting-edge digital marketing techniques yielded stellar results. Since partnering with ReachLocal, Mitchell Medical Group has realized a 500% increase in web traffic from SEO, a 400% increase in total leads and 69% reduction in cost per lead.
“Our business processes have changed since working with ReachLocal. They cover all the bases. They can do your website, they can maximize your SEO, and they also handle the digital marketing ads, which are all critical in the overall plan,” said Dr. Dean Mitchell, Board Certified Allergist & Immunologist, Mitchell Medical Group, P.C. “I’ve found ReachLocal to be the answer, so the Aster Award is deserved recognition for a job well done.”
The Aster Awards, one of the largest, most respected national competitions of its kind, is hosted by Marketing Healthcare Today magazine and Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 17 years. This year’s Aster Awards program received thousands of entries from across the United States, as well as several other countries.
“The quality and creativity of the entries submitted seems to increase each year. The 2018 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are currently posted on the Aster Awards website, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
ReachLocal, a USA TODAY NETWORK company and a part of Gannett Co., Inc. (NYSE:GCI), helps local businesses grow and better operate their business with award-winning lead generation and conversion technology and expert service. ReachLocal is headquartered in Woodland Hills, Calif., and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit www.reachlocal.com.
About Mitchell Medical Group
Mitchell Medical Group practices holistic medicine and immunological medicine in New York City and Long Island, NY. Mitchell Medical Group takes a comprehensive approach to treatment to ensure patients are receiving the best and highest level of care for allergies and other immunological illnesses. For more information, visit www.mitchellmedicalgroup.com.
About Audiology First
Audiology First has been serving the Columbia community for the past 13 years. The company has helped hundreds of people hear to the best of their ability with individually tailored solutions and the most innovative hearing devices on the market. The company evaluates its patient’s hearing loss and recommends the best solutions depending on many factors, including the amount of hearing loss and the types of listening situations that are part of their daily life. The company’s mission is to provide the best possible hearing solution for each individual to improve and enrich their quality of life. For more information, visit https://audiologyfirst.com.
Aimee L. Quemuel