Company Overview
Armstrong Lock & Security Products is a trusted locksmith and provider of security solutions dedicated to keeping families and businesses in the Orlando, Florida, area safe.
Challenges
The Armstrong Lock & Security Products team knew they needed to invest in an SEO strategy in order to improve their web presence and stand out from their competitors, but they didn’t have the time or resources to do it themselves. “SEO is kind of like putting tires on a car. It’s necessary if you’re going to get anywhere,” said Beau Armstrong, Vice President of Armstrong Lock & Security.
Solutions
When ReachLocal launched their SEO solution, ReachSEO, Armstrong Lock & Security switched from their previous SEO provider to ReachLocal. They’ve worked with ReachLocal since 2011 for digital marketing solutions like ReachEdge, ReachLocal’s lead management software, and ReachListings, ReachLocal’s listings management solution, and knew ReachLocal could deliver results.
Results
In less than a year:
- Clickthrough rate doubled
- Organic traffic bounce rate dropped more than 40%
- High organic rankings maintained
- Additional organic traffic driven to the site
