The Axe & Ale

The Axe & Ale

215%
SOCIAL AUDIENCE GROWTH SINCE CAMPAIGN START
8.59%
CLICKTHROUGH RATE
519%
INCREASE IN CONVERSIONS IN 5 MONTHS

The Axe & Ale is a family operated axe-throwing bar in Fort Collins, CO. The facility has 9 indoor axe-throwing lanes, one outdoor lane, and plenty of beer and wine to enjoy between games. With a wide range of different types of axe-throwing and traditional bar games, plus a friendly staff available to explain it all, there are activities to suit every visitor. 

“You want people to not just see the ads, but then mobilize and get through the door. [The team] has done a great job in making that happen."

Ross Ericksen, Co-Owner, The Axe & Ale

Challenges

The Axe & Ale first opened its doors during COVID-19, creating a unique set of challenges. As a new business, the team needed to not only build awareness around opening, but also effectively communicate safety precautions and expectations for the experience.

Solutions

Our experts bolstered The Axe & Ale's online presence even before the venu opened its doors, setting the company up for success. The team built The Axe & Ale's website and social media with hundreds of pictures and helpful content to make consumers feel comfortable visiting an axe-throwing bar. Plus, we implement SEO, listings, and social ads to help The Axe & Ale get found online.