Brookwood Management Company leases, manages and develops commercial, multi-family and senior living properties throughout the North Canton, Ohio area. Established in 1978, the organization currently has 800,000 square feet of commercial property, 1,500 multi-family and 1,000 senior living units under management.
Ben Boyd, Brookwood’s Marketing Manager, wanted a new approach that would attract people searching for properties using Bing, Google and other popular search engines.
After considering several competitors, Boyd chose ReachLocal to help drive increased search results to Brookwood’s website. The ReachLocal team recommended its ReachSearch technology to increase visitors and leads coming to the website via paid search.
Website traffic increased
Cost-per-lead significantly decreased
Quality of leads markedly improved
Building occupancy rates increased to nearly 99 percent